Dear Valued Customer,
At the onset, let us thank you for your continued patronage with Us for years.
As you might be aware by now, Telecom Regulatory Authority of India (TRAI) has
issued a new regulation which after multiple delays and updates, is due to go
into effect on September 27, 2011. These regulations are designed to put an end
to unsolicited commercial communications (UCC) to subscribers of National Do
Not Call (NDNC) register, now enhanced and renamed as National Customer
Preference Register (NCPR). Although the regulation is aimed to significantly
curb UCC, it brings a positive change to the industry by allowing full access
to the NCPR/DND database to registered telemarketers and easy
registration/deregistration process etc. Having said that, I would like to
bring your attention to a few things which will change the way we have been
doing business until now.
Bulk Messaging has been divided into two categories, namely Transactional and
Promotional.
Definition of Transactional Messages
Information pertaining to the account of its customer sent to the customer by a licensee or Bank or financial institution or insurance company or credit card company or depositories registered with Securities and Exchange Board of India or Direct to Home Operators.
Information given by Airlines or Indian Railways or its authorized agencies to its passengers regarding travel schedules, ticket booking and reservation.
Information from a registered educational institution to its students or their parents or guardians.
Any message transmitted by or on the directions of the Central Government or State Government, TRAI or any agency authorized by TRAI, or on the directions of bodies established under the Constitution.
Only messages with the above nature will qualify as transactional message.
Definition of Promotional Messages
Messages which do not qualify as transactional messages are Promotional, until
TRAI appends the existing Transactional List with further categories.
DND Scrubbing
Promotional Messages will be DND Scrubbed i.e. messages will not terminate on DND numbers except for NCPR (based on customers preference)
Transactional Messages will NOT be DND Scrubbed i.e. messages will be terminated on DND numbers.
Timing
Promotional Messages will be delivered from 0900 hrs to 2100 hrs only.
Transactional Messages will be delivered 24 x 7.
Sender ID
Promotional Messages will have Unique sender IDs based on the categories as
listed in NCPR. Categories are as follows:
1 Banking/Insurance/Financial products/credit cards
2 Real Estate
3 Education
4 Health
5 Consumer goods and automobiles
6 Communication/Broadcasting/Entertainment/IT
7 Tourism and Leisure
0 None of the above categories
Promotional Sender IDs will be in the format of XY-1ZZZZZ where XY stands for
Operator Code with Area Code, eg. TD, BL, LM etc; 1 stands for the category as
listed in NCPR; and ZZZZZ stands for the 5 digit code provided to the
telemarketer by the Access Provider. No other types of sender IDs will be used
including dynamic sender ID, Numeric Sender ID etc. Our customers will be
privileged to use the multiple sender IDs that has been allotted to Us by
different operators.
Transactional Sender IDs will be in the format of XY-ABCDE where XY Stands for
the operator code with area code and ABCDE stands for a 5 digit Alpha-Numerical
code as desired by the customer.
Penalization
Violation of the above regulation will attract incrementing penalties starting
from Rs. 25,000 to Rs. 2,50,000 and blacklisting for a period of 2 years
thereafter.
The above regulations are welcomed by Us and it gives us immense pleasure to
let you all know that we are all geared up to go ahead with the regulations as
all the required amendments have been made at our end and we have successfully
tested the same. Customers will be given the privilege of selecting the
category at their end and initially a verification will be made at our end to
ensure that the same falls in the right category. For the time being,
considering the huge risk that revolves around terminating messages to
DND/NCPR, we have opted to completely avoid sending messages to DND regardless
of the NCPR. Transactional messages, however, will be terminated on DND
numbers. Real time DND scrubbing will be done at our end and real care will be
taken regarding the time window, which means peace of mind for our customers.
Our feature rich - future ready panel will continue providing the best service
in the industry, with complete adherence to the present regulation and/or any
future regulations to come.
Please get in touch with your account manager or our Support team for further
clarifications that you might need regarding this. Thanking you once again for
your esteemed patronage with Us.
Original issue reported on code.google.com by
rampelli...@gmail.comon 27 Sep 2011 at 2:28