Scripting execution - DMH social media campaign

[marilenadaquino]

Depends on

#20 (scripting, social media campaign) #35 (social media) #38 (artefact)

Description

The execution of the script #20 used by DMH museum curators to trigger users' stories on Instagram about the Savoy vase.
The campaign was officially launched in the context of a bigger event (sometallennuspäivä ~ tr. recording day) occurring 18 September 2020.

1. Preparation

• Activity 1.1 The campaign was launched with a post (Fig.1) by DMH curators. The post includes instructions: what to post, what contents to include, which hashtag to use (#kulutuksentallentajat), what curators will do with users' stories.

2. Running

• Activity 2.1 Social Media managers post exemplar posts on Instagram to encourage users to do the same.
• Activity 2.2 Users publish pictures and stories of their Savoy vase, e.g. Elina's post (Fig.2).

3. Analysis

• Activity 3.1 Curators select users' posts for being included in the museum's collection and to be shown on their Instagram profile.
• Activity 3.2 Developers automatically annotate selected posts with information about sentiment, emotion, intention, and related museum objects.

4. Presentation

• Activity 4.1 When the campaign is over, users can explore the posts produced by other users and can interact with those by looking at the DMH profile or the list of posts under the suggested hashtag.

Source

MANIFEST

Competency Questions

TODO

Ontology/Ontology Design Patterns Relevant for the scenario

• DOLCE
• Plans, DOLCE extension
• P-Plan, PROV-O extension

SPARQL Questions

TODO

Toy Dataset/SPARQL Endpoint

@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#> .
@prefix xsd: <http://www.w3.org/2001/XMLSchema#> .
@prefix script: <https://w3id.org/spice/SON/scripting/> .
@prefix dmh: <https://w3id.org/spice/dmh/> .

<https://w3id.org/spice/dmh_ig_kulutuksentallentajat>
  a <https://w3id.org/spice/SON/scripting/ScriptExecution> ;
  rdfs:label "Social Media Campaign on Instagram of the Design Museum of Helsinki #kulutuksentallentajat"^^xsd:string ;
  script:includesAction <https://w3id.org/spice/dmh_ig_artefact_selection>, <https://w3id.org/spice/dmh_ig_post_launch>, <https://w3id.org/spice/dmh_ig_smm_example_post>, <https://w3id.org/spice/dmh_ig_user_post_0001>, <https://w3id.org/spice/dmh_ig_cur_selection>, <https://w3id.org/spice/dmh_ig_dev_annotation>, <https://w3id.org/spice/dmh_ig_cur_presentation> ;
  script:occursWithin "dmh:kulutuksentallentajat"^^xsd:string ;
  script:satisfies "spice:00001_script"^^xsd:string .

<https://w3id.org/spice/dmh_ig_artefact_selection>
  a script:Action ;
  script:executesTask "spice:00001_artefact_selection"^^xsd:string ;
  script:generated <https://w3id.org/spice/savoy_vase_img_0001> ;
  script:hasRoleInTime <https://w3id.org/spice/dmh_ig_curator_selecting> ;
  script:hasTimeInterval "dmh:date_18_09_2020"^^xsd:string ;
  script:used <https://w3id.org/spice/savoy_vase> .

<https://w3id.org/spice/savoy_vase_img_0001>
  a <https://w3id.org/spice/Image> ;
  script:correspondsTo "spice:00001_image"^^xsd:string .

<https://w3id.org/spice/dmh_ig_curator_selecting>
  a script:RoleInTime ;
  script:hasTimeInterval "dmh:date_18_09_2020"^^xsd:string ;
  script:isRoleInTimeOf "dmh:dmh_curator_0"^^xsd:string ;
  script:withRole "curator"^^xsd:string .

<https://w3id.org/spice/savoy_vase>
  a <https://w3id.org/spice/Artefact> ;
  script:correspondsTo "spice:00001_artefact"^^xsd:string .

<https://w3id.org/spice/dmh_ig_post_launch>
  a script:Action ;
  script:executesTask "spice:00001_launch"^^xsd:string ;
  script:generated <https://w3id.org/spice/ig_launch_post_0001> ;
  script:hasRoleInTime <https://w3id.org/spice/dmh_ig_curator_posting> ;
  script:hasTimeInterval "dmh:date_18_09_2020"^^xsd:string ;
  script:used <https://w3id.org/spice/savoy_vase_img_0001> .

<https://w3id.org/spice/ig_launch_post_0001>
  a <https://w3id.org/spice/WebContent> ;
  script:correspondsTo "spice:00001_cur_web_content"^^xsd:string ;
  dmh:web_content "https://www.instagram.com/p/CFKIGypBG7C/"^^xsd:string .

dmh:dmh_ig_curator_posting
  a script:RoleInTime ;
  script:hasTimeInterval "dmh:date_18_09_2020"^^xsd:string ;
  script:isRoleInTimeOf "dmh:dmh_curator_0"^^xsd:string ;
  script:withRole "publisher"^^xsd:string, "curator"^^xsd:string .

dmh:dmh_ig_smm_example_post
  a script:Action ;
  script:executesTask "spice:00001_smm_stories"^^xsd:string ;
  script:generated dmh:ig_smm_post_0001 ;
  script:hasRoleInTime dmh:dmh_ig_smm_posting ;
  script:hasTimeInterval "dmh:date_18_09_2020"^^xsd:string ;
  script:used dmh:savoy_vase_img_0002, dmh:savoy_vase_text_0002 .

dmh:ig_smm_post_0001
  a dmh:WebContent ;
  script:correspondsTo "spice:00001_smm_web_content"^^xsd:string ;
  dmh:web_content ""^^xsd:string .

dmh:dmh_ig_smm_posting
  a script:RoleInTime ;
  script:hasTimeInterval "dmh:date_18_09_2020"^^xsd:string ;
  script:isRoleInTimeOf "dmh:dmh_smm_0"^^xsd:string ;
  script:withRole "publisher"^^xsd:string, "social_media_manager"^^xsd:string .

dmh:savoy_vase_img_0002
  a dmh:Image ;
  script:correspondsTo "spice:00001_smm_image"^^xsd:string .

dmh:savoy_vase_text_0002
  a dmh:Text ;
  script:correspondsTo "spice:00001_smm_text"^^xsd:string .

dmh:dmh_ig_user_post_0001
  a script:Action ;
  script:executesTask "spice:00001_user_stories"^^xsd:string ;
  script:generated dmh:ig_user_post_0001 ;
  script:hasRoleInTime dmh:dmh_ig_user_01_posting ;
  script:hasTimeInterval "dmh:date_18_09_2020"^^xsd:string ;
  script:used dmh:user_img_0001, dmh:user_text_0001 .

dmh:ig_user_post_0001
  a dmh:WebContent ;
  script:correspondsTo "spice:00001_user_web_content"^^xsd:string, "spice:00001_selected_user_story"^^xsd:string ;
  dmh:web_content "https://www.instagram.com/p/CFRCOXjBBDB/"^^xsd:string .

dmh:dmh_ig_user_01_posting
  a script:RoleInTime ;
  script:hasTimeInterval "dmh:date_18_09_2020"^^xsd:string ;
  script:isRoleInTimeOf "dmh:user_01"^^xsd:string ;
  script:withRole "publisher"^^xsd:string, "social_media_user"^^xsd:string .

dmh:user_img_0001
  a dmh:Image ;
  script:correspondsTo "spice:00001_user_img"^^xsd:string .

dmh:user_text_0001
  a dmh:Text ;
  script:correspondsTo "spice:00001_user_text"^^xsd:string .

dmh:dmh_ig_cur_selection
  a script:Action ;
  script:executesTask "spice:00001_cur_selection"^^xsd:string ;
  script:generated dmh:ig_user_post_0001 ;
  script:hasRoleInTime dmh:dmh_ig_cur_01_select ;
  script:hasTimeInterval "dmh:date_20_09_2020"^^xsd:string ;
  script:used dmh:ig_user_post_0001 .

dmh:dmh_ig_cur_01_select
  a script:RoleInTime ;
  script:hasTimeInterval "dmh:date_20_09_2020"^^xsd:string ;
  script:isRoleInTimeOf "dmh:dmh_curator_1"^^xsd:string ;
  script:withRole "selector"^^xsd:string, "curator"^^xsd:string .

dmh:dmh_ig_dev_annotation
  a script:Action ;
  script:executesTask "spice:00001_dev_annotation"^^xsd:string ;
  script:generated dmh:user_content_01_dev_annotation ;
  script:hasRoleInTime dmh:spice_dev_01_annotation ;
  script:hasTimeInterval "dmh:date_22_09_2020"^^xsd:string ;
  script:used dmh:ig_user_post_0001 .

dmh:user_content_01_dev_annotation
  a dmh:Emotion ;
  script:correspondsTo "spice:00001_dev_annotation"^^xsd:string ;
  dmh:emotion "dmh:happiness"^^xsd:string, "dmh:joy"^^xsd:string .

dmh:spice_dev_01_annotation
  a script:RoleInTime ;
  script:hasTimeInterval "dmh:date_22_09_2020"^^xsd:string ;
  script:isRoleInTimeOf "dmh:spice_dev_1"^^xsd:string ;
  script:withRole "developer"^^xsd:string, "annotator"^^xsd:string .

dmh:dmh_ig_cur_presentation a script:Action .