About
+Elara Reyes
+Design Systems Designer & Developer
++ I started as a product designer at a ten-person startup, building features and shipping screens. + It was good work, but I kept finding myself more interested in the substrate than the surface — + the token system, the component API, the documentation that lets a team of thirty designers + move as one. Five years later, that's my whole job. +
++ I've built design systems from zero, inherited ones at scale, and migrated legacy products + through complete token overhauls. The common thread: the hardest parts are never the design + decisions. They're the organizational ones. +
++ My view is that the best design systems are 30% design, 30% engineering, and 40% + organizational change management. I care about all three equally, which puts me in + an unusual and useful position between disciplines. +
++ Based in San Francisco. Available for senior individual contributor or lead roles + focused on design systems. I write occasionally about tokens, governance, and the + organizational dynamics of cross-functional systems work. +
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