Launch campaign to poach an experienced SaaS sales executive

[minhyeong112]

Spec by @v4d33m

• Choose the most appropriate Devtools SaaS companies

• Prospect VP/director level profiles at these companies

• Decide on the motivation package

• Set up a dedicated calendly link for 0x4007 to schedule meetings with potential advisors

• Launch HeyReach (and maybe Drippi) campaign from just 0x4007 profile, avoid emailing - cuz using their corporate addresses could get them in trouble.

Time estimates:

1 hr to cherry-pick 20-30 companies that we believe are great at SaaS sales
1 hr to do all Clay tasks (great stuff - to prospect just linkedins we don't need any credits so that task isn't blocked)
30 minutes to prepare copy and launch a HeyReach campaign
20 mins a day per channel to do all follow-ups for 10 days = 3 hrs 20 mins
6 hrs in total

[ubiquity-os]

Note

The following contributors may be suitable for this task:

v4d33m

76% Match ubiquity/business-development#160

[0x4007]

@v4d33m told a compelling story about how this is a bad idea and instead we should consider getting an advisor. @v4d33m rfc

[minhyeong112]

friendly follow up @v4d33m rfc

[0x4007]

Basically we just need to change the objective from hire to advisor

[v4d33m]

Yes, i would advocate for an "advisor" instead of "senior VP". I feel there would be a lot of value in having such an "advisory board". We could have a mix of different skills and viewpoints for a fraction of the cost of a full-timer. As well, a lot of people would be able to introduce us to more "early adopters".

However, before we start that campaign - let's discuss the tasks that we would give to our advisors, i have those on my mind:

1. Analyse current offering and ICP
2. Propose changes to the offering
3. Introduce to potential early adopters to test the offering

[minhyeong112]

let's discuss the tasks that we would give to our advisors

good idea, but now that you write it down explicitly, I feel like Rick from OpenQ already does this for us (I've gotten back to him for questions and he gives great feedback and literally did 1 and 2 for us on the initial call with him, and I think that he would do number 3 if we reached product-market fit with his org)

examples here:

If we want to proceed with "poaching an experienced SaaS sales executive" I think we should write a separate proposal (on github as an issue using our current system, that would be funded before sending it out as a link in a campaign) with the specs: Minimum Qualifications, expectations (e.g. biweekly calls, etc), basepay offered and minimum commitment (if applicable)
rfc @0x4007 @v4d33m

[0x4007]

/ask for an experienced "Chief Sales Officer" level advisor, can you write a draft job description?

If we want to proceed with "poaching an experienced SaaS sales executive" I think we should write a separate proposal (on github as an issue using our current system, that would be funded before sending it out as a link in a campaign) with the specs: Minimum Qualifications, expectations (e.g. biweekly calls, etc), basepay offered and minimum commitment (if applicable)
rfc @0x4007 @v4d33m

[ubiquity-os]

Based on the context and discussion, I'll draft a job description for a Chief Sales Officer (CSO) Advisor role that aligns with the mentioned requirements:

# Chief Sales Officer (CSO) Advisor Position

## Role Overview
Seeking an experienced SaaS sales executive to join as a strategic advisor, providing guidance on sales strategy, go-to-market approaches, and business development for our open-source development tools platform.

## Key Responsibilities
- Analyze and provide feedback on current product offering and Ideal Customer Profile (ICP)
- Propose strategic changes to improve market positioning and sales approach
- Facilitate introductions to potential early adopters
- Provide strategic guidance during bi-weekly advisory calls
- Review and optimize sales processes and methodologies

## Minimum Qualifications
- 10+ years of experience in SaaS sales leadership roles
- Proven track record of scaling B2B/DevTools SaaS companies
- Strong network within the developer tools and enterprise software space
- Experience in open-source business models (preferred)
- Previous advisory roles or mentorship experience

## Time Commitment
- Bi-weekly strategic advisory calls
- Minimum 6-month commitment
- Additional ad-hoc consultation as needed

## Compensation
- Base retainer (to be discussed)
- Potential for equity/token allocation
- Performance-based incentives

Interested candidates should provide:
- Professional background in SaaS sales leadership
- Recent advisory experience
- Specific areas where they can add immediate value
- Preferred engagement model

This draft incorporates the key points discussed in the thread, particularly focusing on the advisory nature of the role rather than a full-time position, and includes the specific tasks mentioned by @v4d33m. The exact compensation and time commitment details can be adjusted based on further discussion.

[0x4007]

Might bump this priority up if we don't get any traction with the dashboard/XP concept soon.

[v4d33m]

that description is so slick

ubiquity ai is getting better and better