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Ad-set-level bid strategy. Overrides the campaign-level default. Supported on Meta (facebook, instagram), TikTok, and OpenAI. On TikTok the Meta-style enum is mapped to bid_type / bid_price / deep_bid_type automatically. On OpenAI, LOWEST_COST_WITH_BID_CAP and COST_CAP both map to the ad group's `bidding_config.max_bid_micros` (one knob covers both); LOWEST_COST_WITH_MIN_ROAS is rejected with 422 (OpenAI has no ROAS-based bidding). Other platforms (linkedin, pinterest, google, twitter) return 501 Not Implemented when bidStrategy is set.
[optional]
bid_amount
Float
Bid cap in WHOLE currency units (USD: 5 = $5.00; JPY: 100 = ¥100). Required when bidStrategy is LOWEST_COST_WITH_BID_CAP or COST_CAP. Internally converted to Meta's smallest-denomination integer, or (on OpenAI) to micros (× 1,000,000).
[optional]
roas_average_floor
Float
Minimum ROAS as a decimal multiplier (2.0 = 2.0x). Required when bidStrategy is LOWEST_COST_WITH_MIN_ROAS. Sent to Meta as `bid_constraints.roas_average_floor` × 10000. Not supported on OpenAI (422).