diff --git a/zha/application/platforms/__init__.py b/zha/application/platforms/__init__.py
index 41e98f847..410082a28 100644
--- a/zha/application/platforms/__init__.py
+++ b/zha/application/platforms/__init__.py
@@ -72,6 +72,9 @@ class PlatformFeatureGroup(StrEnum):
     # Model-specific overrides for local temperature calibration
     LOCAL_TEMPERATURE_CALIBRATION = "local_temperature_calibration"
 
+    # Prefer OTA client update entities over OTA server update entities
+    OTA_UPDATE = "ota_update"
+
 
 @dataclasses.dataclass(frozen=True)
 class ClusterHandlerMatch:
diff --git a/zha/application/platforms/update.py b/zha/application/platforms/update.py
index 66dc89e79..03f68ed89 100644
--- a/zha/application/platforms/update.py
+++ b/zha/application/platforms/update.py
@@ -20,6 +20,7 @@
     ClusterHandlerMatch,
     EntityCategory,
     PlatformEntity,
+    PlatformFeatureGroup,
     register_entity,
 )
 from zha.exceptions import ZHAException
@@ -285,7 +286,8 @@ class FirmwareUpdateEntity(BaseFirmwareUpdateEntity):
     _unique_id_suffix = "firmware_update"
 
     _cluster_handler_match = ClusterHandlerMatch(
-        client_cluster_handlers=frozenset({CLUSTER_HANDLER_OTA})
+        client_cluster_handlers=frozenset({CLUSTER_HANDLER_OTA}),
+        feature_priority=(PlatformFeatureGroup.OTA_UPDATE, 1),
     )
 
     def __init__(
@@ -335,7 +337,8 @@ class FirmwareUpdateServerEntity(BaseFirmwareUpdateEntity):
 
     _unique_id_suffix = "firmware_update"
     _cluster_handler_match = ClusterHandlerMatch(
-        cluster_handlers=frozenset({CLUSTER_HANDLER_OTA})
+        cluster_handlers=frozenset({CLUSTER_HANDLER_OTA}),
+        feature_priority=(PlatformFeatureGroup.OTA_UPDATE, 0),
     )
 
     def __init__(