Automatic Delight is the product design studio of Bryan S. Holland, a principal product designer in Oakland, California, with twenty years of zero-to-one e-commerce, automotive, and AI products for Apple, Hyundai, Honda, Volkswagen, and Auth57. A design studio of one, by design.
- Studio: automaticdelight.com
- Portfolio: portfolio.automaticdelight.com
- Résumé: automaticdelight.com/resume
- LinkedIn: linkedin.com/in/automaticdelight
- Email: bryan@automaticdelight.com
- Founding product designer — the first design seat, embedded with the founders (Auth57, Acts, Bench).
- Zero-to-one strategy — three weeks to a thesis the team can build against.
- Token-first design systems — initiated with the first component, named by role, never by value.
- AI interfaces — make the model legible, keep the user the boss.
- Marketplaces & checkout — two-sided trust at high transaction value.
- Auth57 Labs — U.S. prior-authorization rules as clean data: developer API, MCP server for LLM agents, lookup app.
- Bench — a concept study in shop-floor build execution for spacecraft manufacturing (public repo).

