Marketing Analytics · Data Science · Growth Strategy
MS in Marketing Analytics, CSU East Bay. I help small businesses and brands turn data into decisions — through predictive models, executive dashboards, and marketing strategy built on real client work.
| Category | Tools |
|---|---|
| Languages | Python · SQL |
| Libraries & Environments | Pandas · NumPy · Scikit-learn · Matplotlib · Seaborn · SPSS · JupyterLab · Google Colab |
| Visualization | Tableau · Looker Studio · Power BI · Plotly · Cognos Analytics |
| Analytics & Research | A/B Testing · Regression · Segmentation · Causal Inference · Forecasting · GA4 · PostHog · Qualtrics |
| CRM | Neoserra · Zoho CRM · HubSpot · Salesforce |
| SEO & Paid Media | SEMrush · Screaming Frog · Google Search Console · Moz · Google Ads · Google Trends |
| Marketing & Content | MailChimp · Hootsuite · Adobe Creative Suite · Meta Creative Studio · Canva · Figma · Google Tag Manager |
| Productivity & Collab | Microsoft Office · Google Workspace · Excel · Asana · Slack · Teams |
| Other | WordPress |
Analytics Projects Personal analytics projects covering campaign performance, customer segmentation, conversion rate analysis, site traffic forecasting, and SQL — built with Python, Pandas, Scikit-learn, Prophet, and Google Colab.
NorCal SBDC: Marketing Consulting Real-world marketing advisory work for 15+ small business clients across 8 industries: SEO audits, paid media analysis, RFM segmentation, social media strategies, AI-assisted content workflows, and 30+ professional deliverables.
MS in Marketing Analytics: CSU East Bay Customer churn modeling, campaign performance analysis, segmentation, and executive dashboards. Full end-to-end analyst workflow across 8 courses.
Business Analytics with Python RFM segmentation, Google Causal Impact testing, Facebook Prophet forecasting, logistic regression, and random forest models, applied to real business problems.
Digital Strategy Case Study: EB Cosmetic & Reconstructive Surgery Brand repositioning, technical SEO audit, UX wireframing, and HIPAA-compliant lead gen planning for a medical practice.
IBM Data Science Professional Certificate 12-course program covering data collection, wrangling, ML (Scikit-learn), visualization, and a full SpaceX launch prediction capstone.
IBM Data Analytics Professional Certificate End-to-end data analysis across Python, SQL, Excel, and IBM Cognos, with an applied capstone project.
- Expanding Tableau public dashboards across client and academic projects
- Active NorCal SBDC consulting practice — 15+ clients, 30+ deliverables, 8 industries
- Building marketing analytics frameworks for small business strategy and performance reporting
Open to marketing analytics, data analyst, and growth analytics roles. 🌐 carlosamunoz.com/contact-me