CrowdWalrus — Brand Assets & Style Guide

Welcome to the official CrowdWalrus Brand Kit repository.
Here you’ll find all the necessary elements to work with the project’s visual identity: logos, typography, color palettes, variants, and usage guidelines.

🌊 About the brand

CrowdWalrus is a decentralized crowdfunding platform built on Sui, enabling nonprofits, creators, and communities to fund what matters with transparency, low fees, and trust.

📂 Repository structure

• /logos → Logomark, wordmark, logotype, and variations (primary, monochrome, vertical).
• /typography → Typography assets and usage guidelines (Inter Tight + Inter).
• /colors → Official palettes (primary, secondary, semantic).
• /style-guide → Full PDF brand guidelines.

🦭 Visual Identity

Logo

• Logomark: combines natural and digital references (walrus silhouette + blockchain blocks).
• Wordmark: Inter Tight typeface, clean and modern, reflecting transparency and trust.
• Logotype: balanced integration of symbol and wordmark.
• Safe Area: always respect the margins defined in the guidelines.

Typography

• Primary: Inter Tight (for display and titles).
• Secondary: Inter (for supporting text and screen readability).

Core Colors

• Blue-500 #613dff
• Purple-500 #bc87ef
• Sky Blue-500 #01ccff
• Green-500 #abeee5

Includes extended and semantic palettes (error, warning, success).

✅ Allowed usage

• Apply the logo only in its approved versions.
• Use the official palette across all brand applications.
• Keep proportions, hierarchy, and spacing consistent.

🚫 Restricted usage

• Do not distort or alter logo proportions.
• Do not change the official color palette.
• Do not apply gradients, opacity changes, or unauthorized effects.
• Do not replace solid colors with outlines.