Battle-tested strategies for global AI product launches — Product Hunt, KOL outreach, UGC growth, Reddit marketing
💡 Need a 1-on-1 architecture call for your B2B/Open-source launch? Book a session for $200 (Crypto/USDT and Wire Transfer accepted) — Contact @Iris_carrot on Telegram
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Created by Iris (生姜iris), former cofounder & COO of AFFiNE (60k+ stars). This playbook documents the exact strategies that achieved:
| Metric | Result |
|---|---|
| 🏆 Product Hunt #1 Daily | 30 times |
| ⭐ GitHub Stars (7 days) | 6,000+ |
| ⭐ GitHub Stars (18 months) | 33,000+ |
| 🌍 Countries Reached | 100+ |
Author: Iris (生姜iris) | Version: Final v7.0 (Feb 2026)
- User First, Start with Value — All content and channel strategies focus on creating real value for target users
- Content is King, Channels are Amplifiers — High-quality content is the foundation; channels just amplify reach
- Think Global, Execute Local — Maintain consistent global branding while localizing for different markets
- Quality Over Quantity — Concentrate budget on high-value touchpoints, not spray-and-pray
| Phase | Timing | Key Milestones |
|---|---|---|
| Strategic Prep | L-6 weeks | Define goals, ICP, value prop, keywords, budget |
| Asset Creation | L-5 to L-4 weeks | Website optimization, brand video, feature videos |
| Partnership Lock | L-4 to L-3 weeks | KOL screening, UGC recruitment, media outreach |
| Content Prep | L-3 to L-2 weeks | KOL content packages, UGC scripts, Reddit strategy |
| Final Confirmation | L-2 to L-1 weeks | Draft approval, launch timing locked |
| 🚀 Product Launch | Launch Day | Launch Week Day 1-5 |
| Momentum Building | L+1 to +4 weeks | Continuous operations, build momentum |
| 🎯 PH Launch | PH Day | 24-hour battle plan |
| Topic | File |
|---|---|
| Core Strategy & Cases | references/en/strategy.md |
| Preparation SOP | references/en/preparation.md |
| Product Launch | references/en/product-launch.md |
| Product Hunt Launch | references/en/ph-launch.md |
| Channel Templates | references/en/templates.md |
| Toolkit | references/en/tools.md |
作者：Iris (生姜iris) | 版本：Final v7.0 (2026年2月)
- 用户至上，始于价值 — 所有内容和渠道策略都以为目标用户创造真实价值为出发点
- 内容为王，渠道为后 — 高质量的内容是传播的根本，渠道只是放大器
- 全球化思维，本土化执行 — 保持全球一致品牌形象，针对不同市场本土化调整
- 只要活人，不要僵尸 — 预算集中投入极少数有价值的关键节点，而非撒胡椒面
| 主题 | 文件 |
|---|---|
| 核心策略与案例 | references/strategy.md |
| 准备阶段 SOP | references/preparation.md |
| Product Launch | references/product-launch.md |
| Product Hunt 发布 | references/ph-launch.md |
| 渠道内容模板 | references/templates.md |
| 工具箱 | references/tools.md |
| 预算分配 | references/budget.md |
| 🇺🇸 English | 🇨🇳 中文 | 🇯🇵 日本語 | 🇰🇷 한국어 |
|---|---|---|---|
| Core Strategy | 核心策略 | コア戦略 | 핵심 전략 |
| Preparation | 准备阶段 | 準備段階 | 준비 단계 |
| Product Launch | 产品发布 | 製品ローンチ | 제품 출시 |
| PH Launch | PH发布 | PHローンチ | PH 출시 |
| Templates | 内容模板 | テンプレート | 템플릿 |
| Tools | 工具箱 | ツール | 도구 |
Iris (生姜iris) — Former cofounder & COO of AFFiNE, led global go-to-market from 0 to millions of users.
- 🐦 Twitter: @Gingiris_
- 💼 LinkedIn: Yipei Wei
- 💬 Telegram: @Iris_carrot
- 📧 Email: iris103195@gmail.com
MIT License - Feel free to use and adapt for your own launches!