Your LinkedIn agency, in one folder.
A B2B LinkedIn agency has departments — voice, content, outbound DMs, fulfillment, and a high-ticket program for clients who outgrow the retainer. LinkedIn Agency is that whole org chart, written down as a folder of plain files any AI can read and run.
Hand this repo to your AI agent — Claude, ChatGPT, Cursor, whatever you use — and tell it to set itself up. Then just talk to it. It learns your agency and your client and guides you from there: ask it to extract a client's voice, write a week of posts, or run the daily DM pipeline.
No setup ceremony. You talk, it works.
Every Heuresis workspace is the same shape — a boot layer reads your agency context, then runs the org chart, the skills, the reference brain, and the trigger manifest.
┌──────────────────────────────────────────────────────────────┐
│ THE ENCODED WORKSPACE │
│ │
│ ┌───────────┐ ┌───────────┐ ┌───────────┐ ┌───────────┐ │
│ │ SYSTEM.md │ │ ENCODING │ │ INVARIANTS│ │ company │ │
│ │ boot file │ │ schema │ │ rules │ │ context │ │
│ └───────────┘ └───────────┘ └───────────┘ └───────────┘ │
│ │
│ ┌───────────┐ ┌───────────┐ ┌───────────┐ ┌───────────┐ │
│ │ agents/ │ │ skills/ │ │ reference/│ │ triggers │ │
│ │ org chart │ │ outputs │ │ brain │ │ manifest │ │
│ └───────────┘ └───────────┘ └───────────┘ └───────────┘ │
└──────────────────────────────────────────────────────────────┘
│
▼
any agent runtime that reads files — 11 ship
linkedin-agency/
│
├── README.md ← the pitch
├── SYSTEM.md ← boot file · any AI becomes a LinkedIn agency operator
├── INVARIANTS.md ← 14 NEVERs + 14 ALWAYSes (sacred rules)
├── ENCODING.md ← 6-profile schema (agency + per-client)
├── company.yaml ← YOUR agency · fill once
│
├── agents/ ← 32 specialists · an org chart of a real agency
│ agency-director top orchestrator
│ foundations-head voice · ICP · positioning · offer
│ marketing-head content engine · ghostwriting · virality
│ acquisition-head outbound DMs · application gate · sales calls
│ fulfillment-head DFY delivery · voice-drift audit · client reports
│ program-head curriculum · cohort cadence · student success
│
├── skills/ ← 30 capabilities · each produces one asset
│ │
│ │ FOUNDATIONS
│ ├── /extract-founder-voice Voice profile (yours or a client's)
│ ├── /build-icp Ideal Customer Profile
│ ├── /design-retainer-offer DFY service offer document
│ └── /design-program-offer High-ticket program offer document
│ │
│ │ MARKETING
│ ├── /build-content-engine Pillars, hook library, calendar
│ ├── /write-linkedin-post Founder post (your own LinkedIn)
│ ├── /ghostwrite-client-post Client-bound post (with voice-drift check)
│ ├── /build-hook-library 50+ hook templates per voice
│ ├── /build-posting-calendar 30-day editorial calendar
│ └── /score-hook Hook scorecard before publishing
│ │
│ │ ACQUISITION
│ ├── /build-outbound-engine DM intent taxonomy + per-class sequence
│ ├── /write-dm-sequence 4-class DM sequences
│ ├── /classify-dm-intent Auto-route inbound replies
│ ├── /build-qualification-thread Multi-message qualification flow
│ ├── /build-application Application with hard-DQ logic
│ ├── /triage-application Score + sort applications
│ ├── /source-lead-list ICP-precise, intent-scored prospect list
│ ├── /score-lead-intent Pre-DM intent score per prospect
│ ├── /build-call-prep Discovery call prep doc
│ ├── /summarize-discovery-call Post-call summary + follow-up draft
│ └── /no-show-recovery Re-engagement after a no-show
│ │
│ │ FULFILLMENT
│ ├── /onboard-client First-30-days client onboarding
│ ├── /voice-drift-detector Weekly per-client voice audit
│ ├── /post-approval-tracker Client approval workflow tracker
│ ├── /run-client-dm-ops Daily VA-driven client DM cycle
│ ├── /build-client-report Monthly client report
│ └── /build-attribution-trace Lead-to-revenue trace per client
│ │
│ │ PROGRAM
│ ├── /onboard-program-student Student onboarding (cohort start)
│ ├── /program-cohort-pulse Weekly cohort health check
│ ├── /build-curriculum Curriculum module
│ ├── /build-first-win-trigger Engineer the student's first measurable win
│ └── /build-retention-pulse Retention check (program-side)
│
└── reference/ ← the brain that makes skills smart
├── frameworks/ ICP · voice · content · DM · offer · fulfillment frameworks
├── operators/ anonymized archetype playbooks
├── platforms/ LinkedIn · X · IG · YouTube · email playbooks
├── playbooks/ multi-step playbook (24-month arc)
├── swipe-file/ annotated high-performer LinkedIn posts
├── templates/ output templates (proposal · onboarding · report)
└── verticals/ vertical adaptations (SaaS · services · e-com · info-product)
Each file is plain text. Each folder is owned by you. Nothing is locked behind an app.
- Voice profile — extracted in week 1, ship-grade
- ICP — per-client, in verbatim voice-of-customer language
- Content engine — pillars, hook library, posting calendar
- DM engine — 4-class intent taxonomy, per-intent sequences, booking-gate qualification
- Lead list — ICP-precise, intent-scored, prioritized
- Discovery call prep — research-deep, objections pre-framed
- Retainer proposal — named mechanism, value stack
- Monthly report — signal-dense, attribution-clean
- Voice-drift audit — weekly, per client
Every post passes the drift check. Every client's profile gets sharper each cycle.
Wire the workspace to a scheduler and the agents keep working without you in the room — queuing each client's posts every morning, routing inbound DMs to the right sequence, and running a voice-drift check across every client each week. Triggers live in paperclip.manifest.yaml.
Five departments, ready to run:
- Foundations — voice extraction · ICP build · positioning · offer architecture
- Marketing — content engine · hook library · per-client ghostwriting · repurposing
- Acquisition — outbound DM engine · 4-class intent taxonomy · application gate · call prep · closing · follow-up
- Fulfillment — account management · ghostwriting protocol · client DM ops · lead-list sourcing · monthly reporting · voice-drift detection
- Program — curriculum design · mentorship cadence · community rituals · first-win engineering · retention pulse
It's just files, so it runs in any major AI tool — no lock-in, no rewrite.
| Tool | Install |
|---|---|
| Claude Code | ./scripts/install.sh --tool claude-code |
| GitHub Copilot | ./scripts/install.sh --tool copilot |
| Antigravity (Gemini) | ./scripts/install.sh --tool antigravity |
| Gemini CLI | ./scripts/install.sh --tool gemini-cli |
| OpenCode | ./scripts/install.sh --tool opencode |
| Cursor | ./scripts/install.sh --tool cursor |
| Aider | ./scripts/install.sh --tool aider |
| Windsurf | ./scripts/install.sh --tool windsurf |
| OpenClaw | ./scripts/install.sh --tool openclaw |
| Qwen Code | ./scripts/install.sh --tool qwen |
| Kimi Code | ./scripts/install.sh --tool kimi |
Full details per tool: integrations/README.md.
- Quickstart — setup in 30 minutes
- Architecture — how the folder is built
- Skill Authoring — write your own agents and skills
Heuresis Source License 1.0 — see LICENSE. Free for solo developers, learning, and testing. Company use, client work, or anything resold: email Syed@heuresis.ai first.
Built by Syed Hussain at Heuresis.