I work in digital marketing, marketing analytics, and e-commerce. Over the past decade I've built brand websites, e-commerce projects, and content publications for international audiences.
- Twippo — Chinese-French fashion media and digital marketing agency, founded in Paris and Suzhou in 2015. Worked with Mercure, Pierre & Vacances, Frankie Morello, Ralph & Russo, and others on China market entry, social media, and content marketing.
- MBTI Type Guide — Multilingual personality psychology content publication serving readers across 11 languages.
- demisunshine,wow, croa, mookie etc.
Exploring what AI changes about the economics of multilingual content publishing. Most of my recent work is at the intersection of editorial workflows, large language models, and direct-to-reader media — trying ideas I've been thinking about for years but couldn't justify before AI made them feasible.