100x

AI ad creative studio for DTC sellers — paste a product URL, get 8 platform-ready ads in under a minute.

🌐 Live: 100x.pics

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What it does

1. Paste any product URL — Shopify, Amazon, your own DTC site
2. AI scrapes the page — product info, brand, images, keywords
3. AI recommends scenes — 8 ad scenes tailored to your product category (smart ring → sleep / gym; espresso machine → kitchen / cafe)
4. One-click generate — produces 8 ads sized for Instagram Feed / Story, TikTok, Pinterest, YouTube, Facebook Banner, etc.
5. Refine in place — natural-language edits ("make it warmer", "add morning light")

Built for the 30-min creative refresh, not the 3-day shoot.

Stack

• Next.js 16 (App Router, RSC, server actions)
• NextAuth v5 — auth with email + invite codes
• Prisma + SQLite/Postgres — user, quota, config
• Tailwind + shadcn/ui — dark, gradient-heavy UI
• Vercel Blob — persistent generated image storage
• OpenAI-compatible LLMs for copy + scene planning
• Image gen pipeline with reference-image conditioning for product fidelity

Local dev

git clone https://github.com/KevPH2026/100x.git
cd 100x
npm install
cp .env.example .env.local   # fill in your keys
npx prisma db push
npm run dev

Env vars

# Auth
NEXTAUTH_SECRET=
NEXTAUTH_URL=http://localhost:3000

# Database
DATABASE_URL=file:./dev.db

# LLM (chat / planning)
LLM_TEXT_API_KEY=
LLM_TEXT_BASE_URL=https://api.openai.com/v1
COPY_MODEL=gpt-4o-mini
SCENE_MODEL=gpt-4o-mini

# Image generation
TOKENROUTER_API_KEY=
TOKENROUTER_BASE_URL=https://api.tokenrouter.com/v1

# Storage
BLOB_READ_WRITE_TOKEN=

# Admin
ADMIN_PASSWORD=

Architecture

URL  ─►  /api/scrape          extract product info + images
    ─►  /api/brand-dna        extract color palette / mood
    ─►  /api/recommend-scenes 8 scenes tailored to product category
    ─►  /api/copywrite        headline / body / CTA variants
    ─►  /api/adforge          per-scene image gen (ref-image conditioned)
    ─►  /api/adforge/refine   natural-language edits

All API keys live server-side. Frontend never sees a secret.

License

Private. All rights reserved.