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1. sha256-encrypt-variable sha256-encrypt-variable Public

   A Google Tag Manager variable template that securely hashes input strings (such as PII like emails or phone numbers) using the SHA-256 cryptographic algorithm.

   Smarty

2. sm-data-activation-server-client sm-data-activation-server-client Public

   Intercepts incoming Data Activation requests, securely resolves or generates user identity (UUID), normalises event payloads, and routes data to your Server Tags.

   Smarty

3. sm-data-activation-server-tag sm-data-activation-server-tag Public

   Sets secure first-party HTTP cookies (ITP bypass) and automatically formats and routes Engagements, Facts, and Mappings to the Data Activation REST API.

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4. sm-data-activation-web-tag sm-data-activation-web-tag Public

   Collects engagements, facts, identity mappings, and GA4 e-commerce events. Generates stable UUIDs and securely forwards data to your Server-Side GTM container.

   Smarty

5. sm-data-activation-web-tag-legacy_audience_match sm-data-activation-web-tag-legacy_audience_match Public

   Supermetrics Data Activation - Web Tag - Legacy Audience Match

   Smarty