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Decision: ratify editorial red lines + outcome-claim sign-off owner #12

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@espi

ADR 0003 — five rules (no undemonstrable claims, no "whether verified or not", research-standard outcome claims, real renders only, honest graphs), derived from the GlobalAI Instagram case study.

Status is accepted unless challenged by 2026-07-23.

Also decide: who signs off on learning-outcome claims (proposal: research owner, not growth owner), and the consent/anonymization standard for any real-learner footage in marketing (likely founders'-kids demo data at first).

Context: 05-media-marketing.md, Q5.1 + Q5.3

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