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⭐ Key Project for Data Analyst Portfolio

Banking Transactions & Customer Financial Analysis

Overview

This project analyzes banking transaction data to understand customer financial behavior, transaction patterns, and overall business performance. It focuses on identifying high-value customers, analyzing branch performance, and evaluating loan approval trends.

Objective

To derive insights that help improve revenue generation, manage financial risk, and support better decision-making in banking operations.

Tools & Technologies

  • Python (Pandas)
  • MySQL (SQL Queries)
  • Power BI (Dashboard)

Dataset

The dataset contains banking transaction records including customer details, account types, transaction amounts, branch information, loan status, and transaction channels.

Steps Performed

  • Data cleaning and preprocessing using Python (Pandas)
  • Handled missing values and removed duplicate records
  • Converted date column for time-based analysis
  • Performed grouping and aggregation for customer and transaction insights
  • Wrote SQL queries to analyze transaction value, top customers, and branch performance
  • Built interactive Power BI dashboard to visualize key financial metrics

Key Insights

  • Total Transaction Value: ₹12.59M
  • Average Transaction Value: ₹25.18K
  • Savings accounts contributed the highest transaction volume
  • A small group of customers contributed a large portion of total revenue
  • Delhi branch showed strong performance compared to others
  • Loan approvals and rejections indicate controlled risk management

Business Impact

This analysis helps banks identify high-value customers, improve targeting strategies, optimize branch performance, and make better loan approval decisions based on data insights.

Dashboard

Power BI dashboard showcasing transaction trends, customer segmentation, loan status distribution, and branch-wise performance.

About

Banking data analysis using Python, SQL, and Power BI to evaluate customer behavior, transaction trends, and financial performance.

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