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MediaMath (mediamath)

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Full detail: Where this data comes from

MediaMath (by Infillion) is a programmatic advertising DSP with REST APIs for managing campaigns, targeting, bidding strategies, creative trafficking, audience segments, and performance analytics. The platform provides an API-first composable architecture supporting campaign management, reporting, audience onboarding, marketplaces access, and custom bidding algorithms.

APIs.json: https://raw.githubusercontent.com/api-evangelist/mediamath/refs/heads/main/apis.yml

Tags

  • Programmatic Advertising
  • DSP
  • Demand-Side Platform
  • Campaign Management
  • Ad Tech
  • Bidding
  • Audience Segments
  • Creative Management
  • Reporting
  • Analytics

Timestamps

  • Created: 2026-06-13
  • Modified: 2026-06-13

APIs

MediaMath Campaigns V2.0 API

REST API for programmatically creating, viewing, and updating all campaign-related entities within the MediaMath Platform, including advertisers, campaigns, strategies, creatives, and targeting parameters.

Tags

  • Campaign Management
  • Campaigns
  • Strategies
  • Creatives
  • Targeting

Properties

MediaMath Reporting API V2

Flexible reporting API providing access to human- and machine-readable performance reports. Supports multiple datasets, custom field selection, time windowing, filtering, sorting, pagination, and streaming responses via POST requests.

Tags

  • Reporting
  • Analytics
  • Performance
  • Data

Properties

MediaMath Marketplaces API V2.0

API for leveraging PMP Direct and Exchange supply sources, enabling programmatic access to private marketplace deals and exchange inventory within the MediaMath Platform.

Tags

  • Marketplaces
  • PMP
  • Exchange
  • Supply
  • Inventory

Properties

MediaMath Bring Your Own Algorithm (BYOA) API

API for applying custom bidding algorithms within the MediaMath platform brain, including Campaign Settings configuration and Custom Bid Router for external algorithm invocation during bid opportunities.

Tags

  • Bidding
  • Custom Algorithms
  • BYOA
  • Optimization

Properties

MediaMath Audience Onboarding API

API for ingesting audience event data into the MediaMath Platform via real-time server-side pixel events and batch event uploads. Supports UUID, mobile advertising IDs, and CTV device IDs for cross-device audience building and segment management.

Tags

  • Audience
  • Segments
  • Data Onboarding
  • Identity
  • Events

Properties

MediaMath Server-to-Server Data Distribution API

API for syncing audience segment data through server-to-server data distribution, supporting UUID-to-segment mappings, SFTP file transfer, and processing log access with Basic Authentication.

Tags

  • Audience
  • Data Distribution
  • Server-to-Server
  • Segments

Properties

Common Properties

Maintainers

FN: Kin Lane Email: kin@apievangelist.com

About

MediaMath (by Infillion) is a programmatic advertising DSP with REST APIs for managing campaigns, targeting, bidding strategies, creative trafficking, audience segments, and performance analytics.

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