Add press-release-writer skill for Forbes-tier earned media - #31
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A comprehensive press release writing skill engineered for maximum media pickup, SEO visibility, and social virality. Covers: - 10-phase production pipeline (news angle mining → viral engineering → journalist targeting → wire distribution → social amplification) - Forbes-tier writing standards with the TRUTH filter for news judgment - Headline engineering with 40 proven formulas across 7 announcement types - Strategic quote crafting framework (no committee-speak, ever) - SEO + Google News eligibility checklist - Viral mechanics: data hooks, narrative spine, embargo strategy - Journalist tier map with personalized pitch email templates - Wire distribution playbook (PR Newswire, Business Wire, GlobeNewswire) - Social amplification formats for LinkedIn, Twitter/X, and Reddit - Performance tracking dashboard with 10 KPIs Reference files: - references/pr-templates.md — 6 ready-to-use templates by type - references/headline-formulas.md — 40 formulas + anti-pattern list - references/journalist-pitch-templates.md — 6 pitch templates + research checklist Also: registers in marketplace.json and wires into content-marketing as a delegated sub-skill for all press release production.
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Summary
Added a comprehensive press-release-writer skill that provides end-to-end guidance for creating journalist-ready press releases engineered for media pickup, SEO visibility, and social virality. This skill covers the full lifecycle from news angle mining through distribution and performance tracking.
Key Changes
New skill:
press-release-writer(skills/press-release-writer/SKILL.md)Reference materials (3 new markdown files)
journalist-pitch-templates.md: 6 pitch email templates (exclusive offers, embargo briefings, post-wire pitches, analyst briefings, podcast/newsletter pitches, data exclusives) with personalization rules and follow-up guidancepr-templates.md: 5 announcement-type templates (funding round, product launch, partnership, executive hire, customer milestone) with customizable scaffoldsheadline-formulas.md: 40 proven headline structures organized by announcement type with examples and usage rulesUpdated
content-marketingskill (skills/content-marketing/SKILL.md)press-release-writeras a sub-skill delegation referenceUpdated marketplace configuration (
.claude-plugin/marketplace.json)press-release-writerskill with metadata and descriptionNotable Implementation Details
https://claude.ai/code/session_01GFnETMo9stj68mMgSZc1AJ