FINAL PROJECT REPORT

MSc Data Science Project 7PAM2002
Department of Physics, Astronomy and Mathematics
Data Science

Project Title

Analysis of Customer Behaviour and Sales Performance in Brazilian E-Commerce
A Data-Driven Study Using the Olist Dataset

Student: Bhavin Thakur (23079699)

Supervisor: Prof. Philip Lucas

Date: 04.01.2026

GitHub:

https://github.com/bhavinthakur29/clvprediction

---

Declaration

This report constitutes partial fulfilment of the MSc Data Science degree requirements at the University of Hertfordshire.

Bhavin Thakur
Student SRN: 23079699