The pilot's evaluation instrument is not a thing you show a WG

src/app/(admin)/analytics/page.tsx

@@ -23,6 +23,7 @@ import { AlgorithmAccuracySection } from '@/components/analytics/AlgorithmAccura
 import { calculateMissionKPIs } from '@/lib/analytics/mission-kpis'
 import { calculateAlgorithmAccuracy } from '@/lib/analytics/algorithm-accuracy'
 import { getSystemConfig } from '@/lib/actions/config'
+import { BRAND } from '@/lib/config/brand'
 import { requirePermission } from '@/lib/auth'
 import { hasPermission } from '@/lib/auth/role-policy'
 
@@ -113,7 +114,9 @@ export default async function AnalyticsPage({ searchParams }: Props) {
         compatibilityScore: true,
       },
     }),
-    calculateMissionKPIs(6),
+    // Off-brand, this is four queries whose result nothing renders. Gating the
+    // JSX alone would still pay for them on every load of the page.
+    BRAND.features.pilotMeasurement ? calculateMissionKPIs(6) : null,
     calculateAlgorithmAccuracy(),
     getSystemConfig(),
   ])
@@ -233,10 +236,12 @@ export default async function AnalyticsPage({ searchParams }: Props) {
         </div>
       </div>
 
-      {/* Mission KPIs */}
-      <div className="mb-6 sm:mb-8">
-        <MissionKPISection kpis={missionKPIs} baseline={systemConfig} />
-      </div>
+      {/* Mission KPIs — pilot brands only. @see BrandFeatures.pilotMeasurement */}
+      {missionKPIs && (
+        <div className="mb-6 sm:mb-8">
+          <MissionKPISection kpis={missionKPIs} baseline={systemConfig} />
+        </div>
+      )}
 
       {/* Key Metrics */}
       <div className="grid grid-cols-2 md:grid-cols-4 gap-3 sm:gap-4 mb-6 sm:mb-8">

src/app/(admin)/settings/page.tsx

@@ -11,6 +11,7 @@ import {
   SYSTEM_ADMIN_LABEL,
 } from '@/lib/constants'
 import { getSystemConfig, saveSystemConfig } from '@/lib/actions/config'
+import { BRAND } from '@/lib/config/brand'
 import { SubmitButton } from '@/components/ui'
 import { PageHeader } from '@/components/ui/Page'
 import { formatDate, formatDateISO } from '@/lib/utils'
@@ -123,99 +124,103 @@ export default async function SettingsPage() {
         </div>
       </div>
 
-      {/* Pilot Baseline */}
-      <div className="card">
-        <h2 className="text-lg font-semibold text-ui-text mb-1">
-          {PILOT_BASELINE_LABELS.sectionTitle}
-        </h2>
-        <p className="text-sm text-ui-muted mb-4">{PILOT_BASELINE_LABELS.sectionDesc}</p>
+      {/* Pilot Baseline — pilot brands only. @see BrandFeatures.pilotMeasurement */}
+      {BRAND.features.pilotMeasurement && (
+        <div className="card">
+          <h2 className="text-lg font-semibold text-ui-text mb-1">
+            {PILOT_BASELINE_LABELS.sectionTitle}
+          </h2>
+          <p className="text-sm text-ui-muted mb-4">{PILOT_BASELINE_LABELS.sectionDesc}</p>
 
-        <form action={saveSystemConfig} className="space-y-4">
-          <div className="grid grid-cols-1 sm:grid-cols-2 gap-4">
-            <div>
-              <label className="label" htmlFor="pilotStartDate">
-                {PILOT_BASELINE_LABELS.startDateLabel}
-              </label>
-              <input
-                type="date"
-                id="pilotStartDate"
-                name="pilotStartDate"
-                defaultValue={pilotStartValue}
-                className="input"
-                disabled={!canConfigure}
-                readOnly={!canConfigure}
-              />
-              <p className="text-xs text-ui-muted mt-1">{PILOT_BASELINE_LABELS.startDateHint}</p>
-            </div>
-            <div>
-              <label className="label" htmlFor="pilotBaselineIncidentsPerMonth">
-                {PILOT_BASELINE_LABELS.incidentsLabel}
-              </label>
-              <input
-                type="number"
-                inputMode="numeric"
-                id="pilotBaselineIncidentsPerMonth"
-                name="pilotBaselineIncidentsPerMonth"
-                min="0"
-                step="0.1"
-                defaultValue={systemConfig.pilotBaselineIncidentsPerMonth ?? ''}
-                placeholder="z.B. 15"
-                className="input"
-                disabled={!canConfigure}
-                readOnly={!canConfigure}
-              />
-              <p className="text-xs text-ui-muted mt-1">{PILOT_BASELINE_LABELS.incidentsHint}</p>
-            </div>
-            <div>
-              <label className="label" htmlFor="pilotBaselineRelocationsPerMonth">
-                {PILOT_BASELINE_LABELS.relocationsLabel}
-              </label>
-              <input
-                type="number"
-                inputMode="numeric"
-                id="pilotBaselineRelocationsPerMonth"
-                name="pilotBaselineRelocationsPerMonth"
-                min="0"
-                step="0.1"
-                defaultValue={systemConfig.pilotBaselineRelocationsPerMonth ?? ''}
-                placeholder="z.B. 4"
-                className="input"
-                disabled={!canConfigure}
-                readOnly={!canConfigure}
-              />
-              <p className="text-xs text-ui-muted mt-1">{PILOT_BASELINE_LABELS.relocationsHint}</p>
-            </div>
-            <div>
-              <label className="label" htmlFor="pilotBaselineMediationHoursPerWeek">
-                {PILOT_BASELINE_LABELS.mediationHoursLabel}
-              </label>
-              <input
-                type="number"
-                inputMode="numeric"
-                id="pilotBaselineMediationHoursPerWeek"
-                name="pilotBaselineMediationHoursPerWeek"
-                min="0"
-                step="0.5"
-                defaultValue={systemConfig.pilotBaselineMediationHoursPerWeek ?? ''}
-                placeholder="z.B. 12"
-                className="input"
-                disabled={!canConfigure}
-                readOnly={!canConfigure}
-              />
-              <p className="text-xs text-ui-muted mt-1">
-                {PILOT_BASELINE_LABELS.mediationHoursHint}
-              </p>
-            </div>
-          </div>
-          {canConfigure && (
-            <div>
-              <SubmitButton className="btn-primary min-h-[44px] disabled:opacity-60 disabled:cursor-wait">
-                {PILOT_BASELINE_LABELS.saveButton}
-              </SubmitButton>
+          <form action={saveSystemConfig} className="space-y-4">
+            <div className="grid grid-cols-1 sm:grid-cols-2 gap-4">
+              <div>
+                <label className="label" htmlFor="pilotStartDate">
+                  {PILOT_BASELINE_LABELS.startDateLabel}
+                </label>
+                <input
+                  type="date"
+                  id="pilotStartDate"
+                  name="pilotStartDate"
+                  defaultValue={pilotStartValue}
+                  className="input"
+                  disabled={!canConfigure}
+                  readOnly={!canConfigure}
+                />
+                <p className="text-xs text-ui-muted mt-1">{PILOT_BASELINE_LABELS.startDateHint}</p>
+              </div>
+              <div>
+                <label className="label" htmlFor="pilotBaselineIncidentsPerMonth">
+                  {PILOT_BASELINE_LABELS.incidentsLabel}
+                </label>
+                <input
+                  type="number"
+                  inputMode="numeric"
+                  id="pilotBaselineIncidentsPerMonth"
+                  name="pilotBaselineIncidentsPerMonth"
+                  min="0"
+                  step="0.1"
+                  defaultValue={systemConfig.pilotBaselineIncidentsPerMonth ?? ''}
+                  placeholder="z.B. 15"
+                  className="input"
+                  disabled={!canConfigure}
+                  readOnly={!canConfigure}
+                />
+                <p className="text-xs text-ui-muted mt-1">{PILOT_BASELINE_LABELS.incidentsHint}</p>
+              </div>
+              <div>
+                <label className="label" htmlFor="pilotBaselineRelocationsPerMonth">
+                  {PILOT_BASELINE_LABELS.relocationsLabel}
+                </label>
+                <input
+                  type="number"
+                  inputMode="numeric"
+                  id="pilotBaselineRelocationsPerMonth"
+                  name="pilotBaselineRelocationsPerMonth"
+                  min="0"
+                  step="0.1"
+                  defaultValue={systemConfig.pilotBaselineRelocationsPerMonth ?? ''}
+                  placeholder="z.B. 4"
+                  className="input"
+                  disabled={!canConfigure}
+                  readOnly={!canConfigure}
+                />
+                <p className="text-xs text-ui-muted mt-1">
+                  {PILOT_BASELINE_LABELS.relocationsHint}
+                </p>
+              </div>
+              <div>
+                <label className="label" htmlFor="pilotBaselineMediationHoursPerWeek">
+                  {PILOT_BASELINE_LABELS.mediationHoursLabel}
+                </label>
+                <input
+                  type="number"
+                  inputMode="numeric"
+                  id="pilotBaselineMediationHoursPerWeek"
+                  name="pilotBaselineMediationHoursPerWeek"
+                  min="0"
+                  step="0.5"
+                  defaultValue={systemConfig.pilotBaselineMediationHoursPerWeek ?? ''}
+                  placeholder="z.B. 12"
+                  className="input"
+                  disabled={!canConfigure}
+                  readOnly={!canConfigure}
+                />
+                <p className="text-xs text-ui-muted mt-1">
+                  {PILOT_BASELINE_LABELS.mediationHoursHint}
+                </p>
+              </div>
             </div>
-          )}
-        </form>
-      </div>
+            {canConfigure && (
+              <div>
+                <SubmitButton className="btn-primary min-h-[44px] disabled:opacity-60 disabled:cursor-wait">
+                  {PILOT_BASELINE_LABELS.saveButton}
+                </SubmitButton>
+              </div>
+            )}
+          </form>
+        </div>
+      )}
 
       {/* Email config status */}
       <div className="card">

src/lib/config/__tests__/brand.test.ts

@@ -52,10 +52,34 @@ describe('brand presets', () => {
         // Safeguarding, not preference: AOZ provisions every identity through
         // intake. @see auth/__tests__/household-aoz-gate.test.ts
         selfServeHousehold: false,
+        // There is a pilot, and it is judged on these numbers.
+        pilotMeasurement: true,
       },
     })
   })
 
+  it('keeps the pilot evaluation instrument off the real-flat brand', () => {
+    // A WG has no baseline month and no Auftraggeber. Charting a household of
+    // four against "Ziel: -30% Konflikte" measures the residents, not a
+    // programme. @see BrandFeatures.pilotMeasurement
+    expect(BRANDS.wg.features.pilotMeasurement).toBe(false)
+    expect(BRANDS.aoz.features.pilotMeasurement).toBe(true)
+    // AOZH is the pitch badge for the same AOZ deployment, so it keeps it.
+    expect(BRANDS.aozh.features.pilotMeasurement).toBe(true)
+  })
+
+  it('gives every brand an explicit answer for every feature flag', () => {
+    // A flag added to the interface but forgotten in one preset is `undefined`,
+    // which is falsy — the feature would silently vanish for that brand with
+    // tsc, ESLint and the render all green.
+    const flags = Object.keys(BRANDS.aoz.features) as (keyof typeof BRANDS.aoz.features)[]
+    for (const id of ids) {
+      for (const flag of flags) {
+        expect(typeof BRANDS[id].features[flag]).toBe('boolean')
+      }
+    }
+  })
+
   it('keeps AOZ as the rule-issuing organization on the WG product brand', () => {
     // The product is WG; the rules are AOZ's. Governance copy reads orgName,
     // so "AOZ-Regel" must survive the WG re-badge.

src/lib/config/__tests__/pilot-measurement-gate.test.ts

@@ -0,0 +1,73 @@
+import { readFileSync } from 'fs'
+import { join } from 'path'
+
+/**
+ * `BrandFeatures.pilotMeasurement` has to actually gate something.
+ *
+ * The flag itself is trivially assertable in brand.test.ts — and that assertion
+ * is worth nothing on its own, because a boolean nobody reads is a dormant
+ * switch, exactly what the BrandFeatures doc comment forbids. The failure this
+ * file exists to catch is the one that leaves every other check green: someone
+ * removes the guard from a page, the flag keeps its value, brand.test.ts still
+ * passes, tsc passes, and a WG household is once again asked to enter how many
+ * conflicts per month it used to have.
+ *
+ * These are source scans rather than render tests because both surfaces are
+ * async server components reading Prisma; standing that up in Jest would test
+ * the harness, not the boundary. Deleting a guard deletes the token this file
+ * looks for, so the gate fails by mutation.
+ */
+
+const ANALYTICS = join(process.cwd(), 'src/app/(admin)/analytics/page.tsx')
+const SETTINGS = join(process.cwd(), 'src/app/(admin)/settings/page.tsx')
+
+const FLAG = 'pilotMeasurement'
+
+function read(path: string): string {
+  return readFileSync(path, 'utf8')
+}
+
+describe('pilotMeasurement gates the surfaces it names', () => {
+  it('does not compute the KPIs when the brand has no pilot', () => {
+    const source = read(ANALYTICS)
+    const call = source.indexOf('calculateMissionKPIs(6)')
+
+    expect(call).toBeGreaterThan(-1)
+    // The call must sit on the true side of a conditional, not run every load.
+    // Gating only the JSX still pays for four queries nothing renders.
+    const line = source.slice(source.lastIndexOf('\n', call) + 1, source.indexOf('\n', call))
+    expect(line).toMatch(new RegExp(`${FLAG}\\s*\\?`))
+  })
+
+  it('does not render the Mission-KPI block when the brand has no pilot', () => {
+    const source = read(ANALYTICS)
+    const guard = source.indexOf(FLAG)
+    const render = source.indexOf('<MissionKPISection')
+
+    expect(guard).toBeGreaterThan(-1)
+    expect(render).toBeGreaterThan(-1)
+    expect(guard).toBeLessThan(render)
+    // Rendered off a value that is null off-brand, so the block cannot appear
+    // with empty data — an empty chart reads as a broken feature.
+    expect(source).toMatch(/\{missionKPIs && \(/)
+  })
+
+  it('does not offer the Pilot-Baseline fieldset when the brand has no pilot', () => {
+    const source = read(SETTINGS)
+    const guard = source.indexOf(`BRAND.features.${FLAG}`)
+    const fieldset = source.indexOf('PILOT_BASELINE_LABELS.sectionTitle')
+
+    expect(guard).toBeGreaterThan(-1)
+    expect(fieldset).toBeGreaterThan(-1)
+    expect(guard).toBeLessThan(fieldset)
+  })
+
+  it('reads the flag through BRAND rather than re-deriving it from the brand id', () => {
+    // `BRAND.id === 'wg'` scattered through pages is how a feature ends up
+    // half-on: the next brand added inherits whichever branch the author
+    // happened to write. The flag is the SSOT; the id is not.
+    for (const path of [ANALYTICS, SETTINGS]) {
+      expect(read(path)).not.toMatch(/BRAND\.id\s*===/)
+    }
+  })
+})

src/lib/config/brand.ts

@@ -63,6 +63,24 @@ export interface BrandFeatures {
    * self-serve door opens onto it and nowhere else.
    */
   selfServeHousehold: boolean
+  /**
+   * The pilot evaluation instrument: the Mission-KPI block on /analytics and
+   * the Pilot-Baseline fieldset on /settings that feeds it.
+   *
+   * ON for AOZ, because there IS a pilot and it is judged on these numbers —
+   * incidents/month, conflict relocations, mediation hours, placement time,
+   * each against a manually measured baseline with a reduction target.
+   *
+   * OFF for WG, and not merely because it is noise. A real shared flat has no
+   * baseline month, no Auftraggeber to report to, and nobody was "placed"
+   * there — so the block asks a household of four to enter how many conflicts
+   * per month they used to have, then charts their own life against a target
+   * of minus 30 percent. Measuring a pilot is a thing you do to a programme,
+   * not to the people living in it. The whole surface is unavailable rather
+   * than empty: an empty chart reads as a feature that is broken, and the
+   * settings form would still write pilot fields nothing renders.
+   */
+  pilotMeasurement: boolean
 }
 
 const AOZ_FEATURES: BrandFeatures = {
@@ -78,6 +96,8 @@ const AOZ_FEATURES: BrandFeatures = {
   // See the field docs: a public identity-minting door into a database of
   // asylum seekers' records is not a feature this brand may have.
   selfServeHousehold: false,
+  // The AOZ pilot is judged on these numbers. @see CLAUDE.md "Measuring Success"
+  pilotMeasurement: true,
 }
 
 const WG_FEATURES: BrandFeatures = {
@@ -89,6 +109,8 @@ const WG_FEATURES: BrandFeatures = {
   // A WG deployment IS one flat, and the person signing up lives in it. This
   // is what makes the product usable without an administrator to issue codes.
   selfServeHousehold: true,
+  // There is no pilot in a real WG, and no baseline month to compare against.
+  pilotMeasurement: false,
 }
 
 export interface Brand {