feat(home): state the five pillars, and put shared subscriptions with evig ai

CLAUDE.md

@@ -15,8 +15,11 @@ at rising scale: **keep something useful for longer.**
 | `evig computers` | `/marketplace` — curated, tested hardware | live |
 | `evig repairs` | `/it-hilfe` — repair instead of replace | live |
 | `evig ai` | `/ai` — intelligence within reach | live |
-| `evig architecture` | `/architecture` — build so the ruin still reads | research |
-| `evig health` | `/health` — healthspan + preserving a person | research |
+
+`evig architecture` and `evig health` were removed on 2026-08-25. They were
+George's personal research, not evig's work, and carrying them here diluted the
+one thing evig is for. They now live as projects on orangecat.ch ("Building for
+the Ruin", "Healthspan and Preservation"). Do not reintroduce them.
 
 Rules:
 - **`EVIG_DIVISIONS` is the only list.** The homepage hero rail, the homepage
@@ -34,11 +37,9 @@ Rules:
 - **`status: 'research'` is a claim-limiter, not a teaser.** It means nothing
   is sold and nothing is promised, and the page must say so: every division
   page carries a required `boundary` block ("what this is NOT") *before* its
-  CTA. `evig health` states plainly that it is not medicine and issues no
-  health promises; `evig architecture` states that it is not an architecture
-  practice and gives no structural advice. Do not soften or drop these — they
-  are what keeps an ambitious claim honest (see the honesty boundary in
-  `.claude/CLAUDE.md`).
+  CTA. `evig ai` states plainly that it is not a research lab, sells no magic,
+  and locks nobody in. Do not soften or drop these — they are what keeps an
+  ambitious claim honest (see the honesty boundary in `.claude/CLAUDE.md`).
 
 ## Non-negotiable standards (the default for every change — don't wait to be told)
 

README.md

@@ -23,7 +23,7 @@ evig makes genuinely good computing affordable to everyone — curated, decent h
 
 ## How evig funds this platform
 
-evig is not VC-backed and not a charity — it runs a market/quality model where affordable pricing is the product, not a subsidy. The economic model is deliberately mixed so no single source carries the whole organization:
+evig is a non-profit association in formation, run on a market/quality model where affordable pricing is the product, not a subsidy. The economic model is deliberately mixed so no single source carries the whole organization:
 
 1. **Storefront revenue** — curated, decent hardware sold at affordable prices. Margin funds operations.
 2. **Service revenue** — paid workshops, repair services, IT-Hilfe billable to companies that can pay (kept affordable for individuals).

docs/EVIG_STORY.md

@@ -109,9 +109,9 @@ life in it — let's raise it for longer.*
 
 ## What makes us different
 
-The circular-IT world we came from often does its work as charity-recycling: take the
-scrap, harvest the parts, pass on "good enough," and measure success in kilograms
-diverted from landfill. That's honourable. It isn't us.
+The circular-IT world we came from often passes on merely "good enough": take the
+scrap, harvest the parts, hand it along, and measure success in kilograms diverted
+from landfill. We do it differently.
 
 evig is a **market-and-quality model run as a non-profit.** Good *because* it's
 affordable, affordable *because* good technology stays in circulation instead of
@@ -231,40 +231,28 @@ anywhere — and kept reachable, for longer.**
 ## The divisions — one idea at rising scale
 
 evig says itself in divisions. They are not business units bolted together; they
-are the same sentence spoken at five sizes. **Keep something useful for longer.**
+are the same sentence spoken at three sizes. **Keep something useful for longer.**
 
 - **evig computers** — the machine, curated so it lasts instead of landfilling.
 - **evig repairs** — the machine someone already owns, kept alive.
 - **evig ai** — the intelligence that machine can reach.
-- **evig architecture** — the largest device a person owns.
-- **evig health** — the person in front of all of it.
 
 Two of them are live surfaces under different names already (the marketplace, the
-technician network). Two are openly marked *research* and sell nothing.
-
-**evig architecture — build so the ruin still reads.** The hardest test of a
-building starts when nobody maintains it. A thing of stone becomes a ruin and stays
-worth looking at; a thing of plasterboard, adhesive and foil becomes waste the
-moment the cladding falls off, long before it collapses. The difference isn't age —
-it's whether what carries the load is also what you see. That is the laptop question
-asked at building size: is it what it says it is, and can it be opened, repaired and
-passed on? A house is only the largest device a person owns.
-
-**evig health — the longest-lived thing we want to keep is a person.** A repaired
-laptop is a laptop that didn't have to be built twice. One level up, the question is
-the same: what extends the time a person stays healthy, awake and themselves, and how
-much of that survives when the time ends? Three strands: healthspan (open knowledge,
-tested, nothing sold alongside it), memory (the context of a life belonging to the
-person — encrypted, portable, usable by an AI working *for* them, not *on* them), and
-continuity (what someone knew outlasting them, with consent given in life).
-
-**The honesty rule that makes these sayable.** An ambitious claim earns its place
-only next to the limit beside it — so each division page states what it is *not*
-before it asks for anything. evig health is not medicine, has no product, and
-promises no immortality and no copy of a person. evig architecture is not a practice,
-takes no commissions, and gives no structural advice. Written that way these are
-convictions in public; written without the limits they'd be vapour, and the rest of
-the site would be worth less for it.
+technician network); the third has a page of its own.
+
+**Two divisions were removed on 2026-08-25.** *evig architecture* and *evig health*
+were genuine research, but they were George's research, not evig's work. Carrying
+them on this site cost the one thing a young organisation cannot spare: a reader
+being able to say in a sentence what evig does. They now live as personal projects
+on orangecat.ch. Focus is a claim too — and dropping two good ideas is how you make
+the remaining ones legible.
+
+**The honesty rule that makes an ambitious division sayable.** A claim earns its
+place only next to the limit beside it — so each division page states what it is
+*not* before it asks for anything. evig ai is not a research lab, sells no magic,
+and locks nobody in. Written that way these are convictions in public; written
+without the limits they'd be vapour, and the rest of the site would be worth less
+for it.
 
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