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SQL Product Analytics Project

Objective

Analyze user behavior, conversion funnel, and revenue using SQL.

Dataset

Simulated product data including:

  • Users
  • Events (signup, view, purchase)
  • Payments

Key Analysis

1. Conversion Funnel

  • Signups → Views → Purchases

2. Revenue Metrics

  • Total Revenue
  • Paying Users
  • Average Revenue Per User

3. Conversion Rate

  • % of users converting to paid

4. User Distribution

  • Country-wise segmentation

Key Insights

  • Conversion funnel drop observed from view → purchase
  • Revenue driven by small % of users
  • Geographic distribution impacts growth strategy

Tools Used

  • SQL (SQLite)
  • VS Code

Skills Demonstrated

  • SQL Querying
  • Product Analytics
  • Funnel Analysis
  • Business Metrics Interpretation

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SQL-based product analytics project analyzing user funnel, conversion rates, and revenue metrics

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