Strategic communications, marketing, and media operator with 13 years across Indonesian ministries, state-owned enterprises, and major brands, now also architecting and operating production AI systems as a non-engineer.
| What | Where |
|---|---|
| Live AI SaaS with paying users | dospem.id : AI thesis advisor. 5-provider LLM routing, hallucination post-validator, custom SSE streaming client. Next.js, Supabase, Vercel |
| Willingness-to-Pay Framework | Live diagnostic · repo : 13 drivers, 90+ sources, bilingual EN/ID |
| NONA (Non-Coder Audit) | Live · repo : audit protocol for AI-built apps, with an MCP server compatible with 9 AI coding tools |
| Anti-AI-Slop Standard | repo : writing standard that catches AI-tell patterns, agent-executable (MCP server, skill, CLI) |
| Shipped native app | Sapu-Sapu : Windows disk cleaner, Tauri + Rust, 2.8 MB binary |
| Paid toolkits | Gumroad : Anti-AI-Slop Pro Pack, NONA audit pack, WTP Pro Pack |
Communications, marketing, and media, at the rooms where Indonesian public narrative gets decided:
- State-owned enterprises. A multi-year integrated communications retainer with Adhi Karya (listed SOE): crisis and issue management involving national-level stakeholders, and communications SOPs that outlived board changes. A national talk-show program for Jasa Raharja.
- Ministries. Ministry of Finance: issue management and daily tracking at the IMF-World Bank Annual Meetings 2018 in Bali, and G20 Indonesia beta testing 2021. Ministry of Trade: social listening with daily insight delivered to the Minister. Ministry of Agriculture: media channel development, then personal branding for the sitting Minister. Kominfo: national programs including fuel subsidy reform and the President's first international visit.
- Public figures and global brands. Communications for Dahlan Iskan (former SOE Minister), social media campaigns for LG Indonesia, and an Indonesia campaign video for IRMA (Initiative for Responsible Mining Assurance).
- Media. Co-founded BUMN Info and grew it into Indonesia's largest independent SOE-focused media ecosystem (41K Instagram, 103K TikTok, 34K YouTube).
Claude Code, Codex, MCP, scheduled multi-agent pipelines · Next.js, Supabase, Vercel · Indonesian + English.