🧩 Customer Segmentation & RFM Analysis (Python + SQL + Tableau)

End-to-end customer segmentation pipeline using RFM scoring methodology.

Workflow

1. Python ETL calculates Recency, Frequency, and Monetary metrics.
2. RFM segments are assigned and uploaded to PostgreSQL.
3. Tableau dashboard visualizes customer distribution and KPIs.
4. GitHub Actions automates daily or weekly refresh.
5. Dashboard embedded on Hostinger portfolio.

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Tech Stack

• Python (pandas, SQLAlchemy)
• PostgreSQL
• Tableau
• GitHub Actions
• Hostinger