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Adriana — AI-native advertising operations

Product summary

Adriana is an AI-native advertising operating system for strategy, creative production, campaign planning, and performance feedback across modern paid-media workflows.

Problem solved

Advertising teams lose time moving context between briefs, creative tools, calendars, and analytics. Adriana connects those decisions into one operating surface.

Architecture

flowchart LR
  Brief[Brand context] --> Strategy[AI strategy layer]
  Strategy --> Studio[Text and visual studio]
  Studio --> Review[Human review]
  Review --> Plan[Campaign planning and analytics]
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Technology stack

AI-assisted product workflows, server-rendered web application patterns, structured brand context, campaign analytics, and external advertising integrations.

Security approach

Server-side authorization, tenant-aware data access, protected sessions, secret-free repositories, and human approval for consequential campaign actions.

Screenshots and diagrams

This repository contains conceptual diagrams only. Production screenshots and implementation details remain private.

My role and contributions

Product direction, system design, AI workflow design, UX decisions, security baseline, and technical delivery.

Live demo

adriana.catelae.com — Lovable-hosted product surface.

Code availability

Production code and infrastructure are private.

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AI-native advertising operations product case study.

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