docs: business-value section + downloadable Strategic Introduction (PDF)#5
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- README 'Why it matters' (five business outcomes) + link to the brief - docs/index: business-leaders note linking the Strategic Introduction PDF - ship docs/brief/firefly-datascience-strategic-introduction.pdf (built via document-forge: branded with the Firefly logo + amber/teal palette)
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Adds a business-value framing and a polished, branded Strategic Introduction PDF (for business/transformation leaders), linked from the README and docs. Built with document-forge (Firefly logo + amber/teal palette). mkdocs --strict clean.