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GTM Tool Database Framework

Framework-plus-data repository for GTM tool selection and lifecycle management. It adapts the large Conigma tool database into a practical system you can run: taxonomy normalization, weighted scoring, stack design by stage, risk review, decision briefs, and quarterly consolidation workflows.

What's Inside

File What it does
.agents/skills/SKILL.md Orchestrator and routing logic
.agents/skills/tool-taxonomy-normalizer.md Converts raw vendor lists into a canonical GTM taxonomy.
.agents/skills/tool-evaluation-scorecard.md Scores tools using weighted operational criteria.
.agents/skills/stack-design-by-stage.md Designs stage-appropriate stacks with ownership and rollout sequencing.
.agents/skills/integration-risk-review.md Evaluates migration and interoperability risk before adoption.
.agents/skills/shortlist-decision-brief.md Produces decision memo and pilot plan for final selection.
.agents/skills/stack-lifecycle-review.md Runs quarterly retain/replace/sunset reviews to reduce stack sprawl.

Prerequisites

  • Current GTM stack inventory
  • Clear stage and motion definition
  • Budget and compliance constraints
  • Access to tool usage and incident data
  • Decision owner for final vendor selection

Installation

Cursor, Windsurf, or Generic AI IDE

  1. Clone the repo: git clone https://github.com/forma-norden/gtm-tool-database-framework
  2. Copy the .agents/skills/ directory into your project's .agents/skills/ folder.

Claude Code

  1. Clone the repo: git clone https://github.com/forma-norden/gtm-tool-database-framework
  2. Copy the .agents/skills/ directory into your project's .claude/skills/ folder.

Usage

Read .agents/skills/tool-evaluation-scorecard.md

Inputs:
- capability: workflow automation
- candidates: n8n, Make, Zapier
- constraints: self-hosting preferred, budget <= 10k/year
- weights:
  - integration depth: 30
  - operational complexity: 20
  - cost: 20
  - flexibility: 20
  - vendor risk: 10

Return:
1) weighted score table
2) ranked shortlist
3) disqualifications and risks
4) recommendation for pilot

Expected output:

  • weighted and ranked shortlist
  • explicit tradeoffs and risk notes
  • pilot-ready recommendation with owner

Who This Is For

GTM engineers, RevOps leads, VP Sales, and founders at B2B companies with 50 to 500 employees who are building or consolidating their outbound infrastructure and want to reduce tool sprawl through better-engineered GTM systems.


From the Forma Nôrden GTM Library

This is a free resource from the Forma Nôrden open-source GTM library, built by Yananai A. Chiwuta, GTM engineer and founder of Forma Nôrden.

If this saves you time, star the repo and follow Forma Nôrden on LinkedIn.

Built by Forma Nôrden - GTM engineering for B2B companies.

About

Framework and source dataset for evaluating, selecting, and consolidating GTM tooling by stage, motion, and risk.

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