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4 changes: 4 additions & 0 deletions anti-patterns.md
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Expand Up @@ -33,6 +33,10 @@ Framework adapted from professional naming agencies. If a name has any of these,

Driven by fear of standing out. "WordPress Site Monitor" is a description, not a name. "Cloud-Based Team Collaboration Platform" is a sentence, not a brand.

**WordPress Trademark:** Using **"WordPress"** inside a product name is not only generic — it can violate the WordPress Foundation trademark policy.
- **Acceptable pattern:** *"[Product Name] for WordPress"* (descriptor).
- **Risky / disallowed pattern:** *"WordPressBackup", "WordPressMonitor", "WPWordPressTool".*

**Why it happens:** Stakeholders feel safe with descriptions because they're immediately clear. But clarity without memorability is useless — people understand what the product does for 5 seconds, then forget its name forever.

**The fix:** Use the description as your tagline, not your name. The name creates recall; the tagline creates clarity.
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11 changes: 11 additions & 0 deletions availability.md
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Expand Up @@ -128,6 +128,17 @@ For serious products, do a basic trademark search. You don't need a lawyer for i

---

### WordPress Naming Restrictions

The WordPress Foundation enforces trademark rules that affect plugin and theme naming:

- **"WordPress" cannot be used** in commercial product names (plugin, theme, SaaS)
- **"WP" is allowed** but discouraged — signals commodity, not premium
- **"for WordPress" is acceptable** as a descriptor, not a name component
- **Check:** [WordPress Trademark Policy](https://wordpressfoundation.org/trademark-policy/)

---

## Availability Decision Framework

Not every platform needs to be available. Prioritize based on your product type:
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