ChoiceDesign is a Python package tool to construct efficient designs for Discrete Choice Experiments. ChoiceDesign combines enough flexibility to construct from simple 2-alternative designs with few attributes, to more complex settings that may involve conditions between attributes. ChoiceDesign is a revamped version of EDT, a project I created some years ago for the same purpose. ChoiceDesign includes improvements over EDT such as class-based syntax, coding improvements, better documentation and making this package available to install via pip.
ChoiceDesign is available to install via the regular syntax of pip:
python3 -m pip install choicedesign
The main features of ChoiceDesign are:
- D-efficient, A-efficient, and C-efficient designs — minimise D-error (determinant), A-error (average variance), or C-error (WTP variance sum)
- Db-efficient (Bayesian) designs via
Parameter(prior_std=...)andbayes_drawsargument - Three optimisation algorithms — random swapping, RSC (Relabelling, Swapping, Cycling), and Modified Federov
- Customisable utility functions (no external dependencies — expressions rewritten from scratch)
- Designs with conditions over different attribute levels
- Designs with blocks
- Full-factorial designs
- Multiple stopping criteria (fixed number of iterations, iterations without improvement, or fixed time)
Full documentation, including a getting started guide, concepts, and example notebooks, is available at choicedesign.readthedocs.io.
Jupyter notebooks illustrating different design scenarios are available in the examples/ folder of this repo and rendered in the documentation.
Any contributions to ChoiceDesign are welcome via this Git, or to my email joseignaciohernandezh at gmail dot com.
Parts of this project were developed with the assistance of Claude by Anthropic.
This software is provided for free and as it is, say with no warranty, and neither me nor my current institution is liable of any consequence of the use of it. In any case, integrity checks have been performed by comparing results with alternative software.
- Bierlaire, M. (2003). BIOGEME: A free package for the estimation of discrete choice models. In Swiss transport research conference.
- Kuhfeld, W. F. (2005). Experimental design, efficiency, coding, and choice designs. Marketing research methods in SAS: Experimental design, choice, conjoint, and graphical techniques, 47-97.
- Quan, W., Rose, J. M., Collins, A. T., & Bliemer, M. C. (2011). A comparison of algorithms for generating efficient choice experiments.