I work where marketing strategy, paid media, UX writing, AI workflows, and product-shaped systems meet.
GitHub is where I turn agency thinking into public tools, skills, workflow rules, docs, QA checks, and small systems that can be used, tested, and improved.
I am interested in the work layer around AI agents: context, rules, review loops, and useful outputs.
| Area | What I care about |
|---|---|
| AI agency systems | Turning repeated agency work into structured workflows |
| Agent skills | Giving AI agents task-specific context, standards, and decision rules |
| Marketing operations | Making briefs, paid media plans, content systems, audits, and reports easier to review |
| Product-shaped thinking | Turning knowledge into tools, packs, templates, and repeatable operating logic |
| Open work | Publishing useful repos, notes, and contributions instead of keeping everything private |
I started as a copywriter, then moved deeper into conversion copy, paid media thinking, UX writing, brand strategy, campaign architecture, and digital direction.
That background still shapes how I build. I care about clarity, user intent, buyer psychology, handoff quality, and whether the final output can survive real client pressure.
| Track | Practical experience |
|---|---|
| Marketing strategy | Positioning, campaign logic, media planning, content systems, offer framing |
| Copy and UX | Conversion copy, landing page logic, user flows, message hierarchy, editing |
| Digital delivery | Websites, campaign assets, reporting, QA, launch coordination, client-facing outputs |
| AI workflows | Agent instructions, skill packs, routing logic, MCP connectors, review systems |
| Markets | Egypt, Saudi Arabia, UAE, Qatar, and Canada |
| Work | What it shows |
|---|---|
| Hajj Conference & Exhibition | Digital coordination and communication work inside a high-context Saudi institutional environment |
| PrePilot Services | Arabic-facing service and sales layer for PrePilot offers and agency workflow products |
| PrePilot System | The working system layer behind structured AI workflows for agency tasks |
| Riftbook | A public guide for AI-assisted builders: tools, prompts, workflows, and practical resources |
| unslop-preflight | A quality gate mindset for AI-built frontends, focused on spotting weak UX before shipping |
| agent-kernel | Experiments around local agent rules, safer behavior, memory, and coding-agent discipline |
| delegate-team | Task routing for agent work instead of treating one chat as the whole team |
| marketingskills contribution | A market research skill added to an open agent-skill library |
AI is useful when it has a work system around it.
A prompt alone is not enough. Good output usually needs a clear role, source context, task boundaries, examples, quality rules, and a human review path.
The work I care about is not replacing judgment. It is making judgment easier to apply:
clearer briefs · sharper intake questions · better task routing · stricter review checks · cleaner handoffs · fewer repeated explanations · outputs people can actually use
| Principle | What it means in practice |
|---|---|
| Clarity before decoration | If the idea is unclear, visual polish will not save it |
| Proof before claims | Say less, show the repo, tool, workflow, or output |
| Context before automation | A system without context makes expensive guesses |
| Workflow before output | Good work should be repeatable, not lucky |
| Review before shipping | Valid files can still create weak user experiences |
| Human judgment stays close | The goal is better work, not blind delegation |
Build stack
AI and agent surfaces
Marketing, analytics, and creative surfaces
I use code, marketing tools, and AI surfaces as one workspace: product interfaces, internal tools, campaign systems, workflow packs, docs, checks, connectors, and small utilities.
Building PrePilot Agency Suite as an AI workflow layer for agencies
Turning marketing knowledge into agent-ready skills and operating rules
Improving frontend quality checks for AI-built interfaces
Contributing to public repos around agent skills, marketing workflows, and AI-assisted building
Writing cleaner docs that make complex work easier to repeat
Best place to reach me: LinkedIn
For my work, writing, and selected projects: mamdouhaboammar.com