crap-skills

Blunt anti-generic skills for people who are tired of fake-premium landing pages, faceless copy, and brand work that looks expensive but says nothing.

crap-skills packages reusable review skills for homepage, landing-page, mockup, and brand-direction critique.

Included skills

brand-review

Combined copy + visual critique for:

• faceless audience language
• mechanism-free promises
• weak proof
• gradient sludge
• fake premium glass
• anonymous SaaS card grids
• dribbblified hierarchy
• route collapse across variants

Produces:

• harsh but useful critique
• concrete copy edits
• concrete visual edits
• variant differentiation guidance
• repo-native test ideas when the work is code-backed

generic-crap-review

Copy-focused critique for:

• vague claims
• presentation/meta wording
• generic CTA posture
• weak proof density
• faceless audience language

anti-generic-visual-review

Visual-focused critique for:

• gradient sludge
• fake premium glass
• decorative card grids
• AI-uncanny imagery
• weak visual ownability
• dribbblified hierarchy

landing-page-copy

Externally grounded landing-page/homepage copy skill synthesized from baseline skills for conversion structure and research-first copy discipline.

visual-style-guide-copy

Externally grounded skill for writing brand-guideline and visual-style-guide copy that is structured, practical, and usable by real teams.

Why this repo exists

A lot of review feedback is too vague to be useful:

• “make it more premium”
• “this feels AI-generated”
• “can we make it feel stronger?”
• “it looks polished but something is off”

This repo turns that hand-wavy discomfort into:

• named failure modes
• repeatable critique structure
• concrete edits
• reusable eval prompts
• packaging guidance for future skills

Quick start

Read the main skill:

• skills/brand-review/SKILL.md

Then use supporting references:

• skills/brand-review/references/copy-checklist.md
• skills/brand-review/references/visual-checklist.md
• skills/brand-review/references/test-template.md
• skills/brand-review/references/redesign-prompts.md

Examples

See examples/ for reusable prompt sets, including:

• education landing page sludge
• AI startup template hero
• variant collapse
• strong copy / weak surface
• strong surface / weak copy
• repo-native Vitest angle

Eval status

Packaged Codex proxy snapshots:

• trigger eval: 20/20 pass
• review eval: 8/8 pass

Run them from repo root:

python skills/brand-review/evals/codex_trigger_eval.py
python skills/brand-review/evals/codex_review_eval.py

Skill-building workflow

This repo also packages a reusable skill creation/eval workflow under:

• scap-creator/

Use it for:

• writing new skills
• building eval prompts
• distinguishing skill weakness from grader brittleness
• packaging skills for reuse

Start here:

• scap-creator/README.md
• scap-creator/references/workflow-checklist.md
• scap-creator/references/eval-schemas.md

Repo structure

skills/
  brand-review/
  generic-crap-review/
  anti-generic-visual-review/
  landing-page-copy/
  visual-style-guide-copy/
examples/
scap-creator/
CONTRIBUTING.md

Contributing

See CONTRIBUTING.md.

Intent

This is for people who are tired of:

• generic landing page crap
• fake premium startup polish
• interchangeable variants
• consultant-filler copy
• visual moodboards pretending to be product clarity