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THE LAB® — Creative Worth

A single-page marketing site for The Lab, a creative studio. It marries two looks — warm-paper editorial and a dark cyber-industrial HUD — behind one DIGITAL / PAPER toggle that flips the entire page via shared CSS custom properties.

Built as a faithful production rebuild of the design-system prototype (the_lab_site/), driven entirely by the brandbook tokens.

Stack

  • Next.js 16 (App Router, Turbopack)
  • React 19
  • Tailwind CSS v4 (@theme inline bridged to the brand tokens)
  • shadcn/ui primitives (used selectively for accessible plumbing)
  • Self-hosted brand fonts (LAB, CommonWealth, Walkway) + real logo SVGs

Two themes, one attribute

Every surface reads from --hud-* / --spectrum-* role tokens. Switching the theme sets data-theme="signal" on <html> (persisted to localStorage["lab-site-theme"] and restored pre-paint to avoid a flash), so a single attribute repaints the whole page:

  • PAPER (default): off-white #FFFCF7, ink #231F20, electric blue #3537FF accent, 2px ink frames with hard offset shadows.
  • DIGITAL (data-theme="signal"): charcoal surface ladder, cyan #00CFFF accent, glow instead of shadow, sharp 0px geometry, the SMPTE spectrum used functionally.

Sections

Header + fixed side rails · Hero (FIG.01 mark plate) · marquee · "Made in the lab." work grid with filterable case overlay · Studio · TRANSMIT contact panel · HUD terminal footer.

Run locally

npm install
npm run dev

Then open http://localhost:3000.

npm run build && npm run start   # production build

Structure

app/
  layout.tsx      # root layout + pre-paint theme script
  page.tsx        # the full single-page site (client component)
  globals.css     # brand tokens, theme-signal layer, component styles
components/ui/    # shadcn primitives
public/fonts/     # LAB · CommonWealth · Walkway
public/logos/     # brand mark, wordmark, 3D mark (SVG)

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