Feat/vercel analytics split testing#220
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- lighthouserc.json: raise all thresholds to 0.9, add per-audit assertions (LCP <2.5s, TBT <300ms, CLS <0.1, FCP <1.8s) - .github/workflows/ci.yml: add lighthouse job after build, fails CI if any score <90 - next.config.mjs: enable image optimization (avif/webp), add security headers (X-Frame-Options, CSP, Referrer-Policy) - app/layout.tsx: enable font preloading for LCP, fix generator tag, add robots + OpenGraph metadata
- lighthouserc.json: remove startServerCommand (conflicts with workflow server start), fix assertion syntax (maxLength -> minScore for boolean audits) - ci.yml: consolidate server start + lhci autorun into single step to avoid race conditions, capture PID for clean shutdown
- Requirements for typed conversion tracking across onramp, offramp, wallet connect, and bill payments flows - A/B split testing infrastructure: Edge Middleware cookie assignment, SSR-safe useExperiment hook - Two live experiments: onramp CTA copy and offramp CTA copy - Dev-only useConversionMetrics hook with per-flow conversion rate computation
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Adds structured conversion tracking and split testing infrastructure to measure and improve funnel performance.
What's included:
Typed track() events for every step of the onramp, offramp, wallet connect, and bill payments funnels (start, progress, complete, abandon, fail)
useConversionTracking hook — typed wrappers so components never call track() with raw strings
A/B split testing via Edge Middleware cookie assignment — SSR-safe, no hydration mismatch, defaults to control on server
useExperiment hook — reads variant cookie, fires experiment_viewed once per page load
Two live experiments: onramp CTA copy and offramp CTA copy, injected via ctaLabel prop (decoupled from UI)
Dev-only useConversionMetrics hook — aggregates localStorage event counts, computes per-flow conversion rates
Acceptance: Conversion metrics visible in Vercel Analytics dashboard per flow.
closes #166