Full-Funnel Growth Leader · AI Agent Builder · Product Engineer

Growth leader with 9+ years of experience spanning consumer (B2C) lifecycle marketing, experimentation, and retention at scale. Built a complete email, push, in-app, and live notification stack from scratch using Klaviyo and custom solutions, serving 12+ audience segments in 7+ languages with personalized, multi-channel journeys. Shipped 20+ stat sig A/B experiments across the full funnel, from onboarding, activation, engagement, retention and monetization. Built AI-powered workflows for campaign analysis and personalization at scale. Leads a ~15-person cross-functional team across engineering, design, data, and marketing.

lucasbfranco.com · LinkedIn · @Lucasbfranco

• Full-Funnel Growth → Paid acquisition, lifecycle/CRM, SEO, conversion optimization, and monetization — all at once
• Experimentation → 20+ statistically significant experiments shipped across homepage, checkout, onboarding, and retention
• AI Agents → Built autonomous campaign management agents using MCP servers with safety guardrails across 169 campaigns
• Ads Platform Engineering → Designed and launched a self-serve marketplace ads platform from scratch

Growth Pod Lead @ Weee! — largest online Asian & Hispanic grocery in the U.S.:

• Managed $648K+/month in paid acquisition across Google Ads (Search, Shopping, YouTube, PMAX) and Meta, driving top-of-funnel growth for user acquisition across mobile and web.
• Helped scale pSEO to 1.3M+ pages with dynamic page generation using AI. Achieved +93% CTR improvement, +77% organic growth, and +20% signup rate increase on SEO landing pages.
• Launched self-serve ads platform at Weee!: Reached $2M ARR across 20+ ad slot types
• Designed and launched end-to-end lifecycle journeys across email, push, in-app, and live notifications: welcome series, abandoned cart, RFM-based re-engagement, coupon expiration reminders, back-in-stock alerts, rewards automation, buy-again emails, and add-to-order flows. All personalized across 12+ audience segments in 7+ languages.
• Built MasGusto (Hispanic grocery) paid acquisition from $0 → $283K/month across 5 Latino communities
• Built META PILOT, Google PILOT, Klaviyo PILOT — 3 AI agents using MCP servers that autonomously manage campaigns and automate daily reporting
• Built social media marketing tools for automated posting for 8 company profiles in 3 platforms, for Asian and Latino ethnicities.

• AgentLingo — Duolingo-style learning platform for AI concepts with gamified progression and streak tracking · React, TypeScript, Node.js, Tailwind
• Workout Tracker — Full-stack fitness app for Jeff Nippard's program with progress charts and secure auth · React, PostgreSQL, Passport.js
• Persona AI — GPT-powered web app to simulate chats with AI-generated customer personas · Python, Flask
• Vibe Soccer — Browser-based 3D soccer game with AI opponents and mobile touch controls · Three.js
• URL Parameter Analyzer — Chrome extension for parsing and manipulating URL parameters · Chrome Extension V3
• GPT WhatsApp Bot — WhatsApp bot with /imagine and /journey prompts · Python, Twilio, OpenAI

🌉 San Jose, CA · Open to Full-Funnel Growth, AI, and Product roles · English · Portuguese · Spanish