Customer Segmentation Analysis

This project performs customer-level segmentation based on total revenue and purchase frequency.

Objective

Identify high-value customers with low engagement to support retention and targeting decisions.

Workflow

• Data cleaning and aggregation in Python
• Customer segmentation based on revenue and frequency
• Business-oriented visualization in Tableau

Dashboard

👉 Tableau Public link: (https://public.tableau.com/app/profile/nikolaos.giannoulis/viz/Book1_17701313958800/Dashboard1?publish=yes)

Tools

• Python (pandas, numpy)
• Tableau Public