AI-Driven Transparency & Corporate Loyalty Platform
Overview • Business Problem • Strategic Solution • Why ECAT Works • AI Integration • Program Structure • Financial Insights • Meeting Strategy • KPIs • Conclusion
This repository summarizes our work for the Enterprise Mobility Case Competition, where teams were challenged to develop a strategic and product-driven solution to rising fleet acquisition costs caused by new U.S. vehicle tariffs.
The competition focused on designing a client-facing strategy and an innovative product that would protect revenue, strengthen relationships with corporate accounts, and reinforce Enterprise Mobility’s brand as a transparent, technology-forward mobility leader.
Beginning April 2025, imported passenger vehicles and light trucks will face a 25% tariff, raising Enterprise’s acquisition cost of new fleet inventory. These rising costs, paired with annual MSRP increases, raise the break-even point on Enterprise’s P&L.
Meanwhile:
- Top corporate accounts are reviewing their contracts
- Many plan to reduce travel spending
- The business rental team must raise daily rental rates
- Enterprise must do so without damaging client trust or loyalty
How can Enterprise justify necessary rate increases, preserve loyalty with its largest accounts, and deliver added value—even as travel budgets shrink?
To solve this challenge, I designed ECAT, an AI-powered corporate transparency and loyalty platform built to:
- Clearly communicate cost drivers
- Provide personalized savings recommendations
- Strengthen long-term relationships
- Increase retention through tiered incentives
- Support the rental team in renewal meetings
- Turn uncomfortable price conversations into data-driven partnership discussions
ECAT extends Enterprise Mobility’s core strengths into a scalable digital tool:
- Robust technology infrastructure (data, booking, fleet management)
- Global presence with 9,500+ branches
- Strong Fortune 500 partnerships
- Powerful CRM and analytics capabilities
These assets give Enterprise the foundation to deliver transparent pricing and value-backed loyalty incentives.
We used AI specifically as a development tool, applying prompt engineering to build and refine the ECAT application. AI supported:
- Generating UI concepts and screen layouts
- Speeding up front-end component creation
- Drafting product copy, tier descriptions, and transparency messaging
- Assisting with prototyping flows for the account review experience
- Automating repetitive content creation during app development
AI did not generate analytics, predictive models, or usage forecasts.
All business insights, financial analysis, and strategic reasoning were created manually by the team.
AI’s role was focused on accelerating product development, improving clarity, and helping produce a high-quality ECAT prototype quickly.
- Priority fleet access
- Delivery guarantees
- Usage-based savings
- Upgrade recommendations
- Transparent pricing dashboards
- Maintain profitability amid rising acquisition costs
- Preserve enterprise-level account loyalty
- Reinforce transparency as a core differentiator
- Offer measurable ROI to corporate clients
- Clear pricing explanations and documentation generated during app development with AI assistance
- The 25% tariff increases Enterprise’s fleet costs by ~$256M annually
- Pre-tariff inflation already added ~$45M yearly
- Market effects include higher rental rates and lower volume
- Higher prices shift market equilibrium and reduce demand
To succeed, Enterprise must justify value, not just cost.
The renewal meeting framework is built on transparency, data, and collaboration:
Use ECAT’s cost breakdowns to explain why rates must rise.
Show annual behavior, trends, and areas of overspending.
Highlight how benefits offset higher daily rates.
Focus on reliability, availability, and global consistency.
Tailor fleet access, upgrade credits, and travel optimization strategies.
Goal: Turn a difficult financial discussion into a co-created strategy meeting.
- 90% fleet utilization
- 10% YoY revenue growth per corporate client
- 80% enrollment in year one
- 12% improvement in retention
- 25% Gold/Platinum penetration by Year 2
- 100,000+ monthly bookings attributed to ECAT
The ECAT platform provides a scalable, AI-driven solution that:
- Strengthens Enterprise Mobility’s financial resilience
- Deepens long-term corporate partnerships
- Reinforces transparency as a competitive advantage
- Turns rising tariffs into an opportunity for innovation
With the combination of product strategy, analytics, and human-centered thinking, ECAT positions Enterprise to lead the future of corporate mobility solutions.