To design a high-converting Google Search campaign for an Ayurvedic eCommerce business focused on lead generation and online sales.
This is a hands-on simulation project created to demonstrate practical performance marketing skills.
Business Type: Ayurvedic Products Store
Primary Goal: Generate qualified purchase leads
Target Location: India (Tier 1 & Tier 2 cities)
Monthly Budget: ₹45,000
Campaign Type: Google Search
✅ Keyword research
✅ Campaign structure
✅ Ad copy creation
✅ Negative keyword list
✅ Budget allocation
✅ Landing page wireframe
✅ Expected performance estimates
- Google Ads campaign planning
- Keyword intent mapping
- Conversion-focused ad copy
- Lead generation strategy
- Funnel thinking
- Basic media planning
- CTR: 5–8%
- Conversion Rate: 6–10%
- Estimated CPL: ₹120–₹250
- Monthly Leads Potential: 180–300
This is a simulation project created for learning and portfolio demonstration purposes only. No real ad spend was executed.