To demonstrate correct implementation of Meta Pixel and standard event tracking for a lead generation website.
This project showcases hands-on understanding of Meta Ads tracking infrastructure.
Business Type: Ayurvedic eCommerce / Lead Gen
Primary Goal: Track leads and key user actions
Platform: Meta (Facebook & Instagram)
✅ Pixel creation workflow
✅ Base code installation
✅ Standard events mapping
✅ Lead event tracking
✅ Test events validation
✅ Optimization readiness
- Meta Events Manager
- Pixel Helper (Chrome extension)
- Test Events Tool
- Conversion tracking planning
- Funnel measurement
- PageView
- ViewContent
- AddToCart
- InitiateCheckout
- Lead
- Purchase (future-ready)
This is a guided implementation demo created for learning and portfolio purposes. No live ad spend was executed.