I work in web development, creative strategy and brand & identity.
Currently building mainly on Laravel and the wonderful Filament.
- Linktree: pekka.org
- Portfolio & CV: pekka.net
- Web Mechanic - on-demand web support: pekka.pro
- Linkedin: @pekkagaiser
- Stack Overflow: @pekka
- Twitter/X: @pekkagaiser
- Autónomo's Little Helper (alpha) an AI workflow for handling Spanish Autónomo incoming and outgoing receipts
Selected projects on pekka.net:
- Laravel & Filament web app
- Claude Code-powered WordPress Multisite refactor
- Building Autónomotools
- Web Mechanic web site: a AI-powered proof of concept
- Migrated several sites into and from a WordPress multisite network
- Built an online shop template for D2C
- Built a content aggregator and map visualizer
- React Native Weather app prototype for Lanzarote
- Pioneering online portal for the Steinlachtal region
- Built a B2B acquisition automation
- An AI-powered custom document classification system
- AI-powered copywriting system
- Building an Claude Cowork powered bookkeeping workflow
- Reorganized a marketing team's workflows
- Explored DAC7 Implications for an online platform
- Debugged email deliverability (SPF/DKIM)
- GA → Plausible migration
- Mailersend for better deliverability
- Led marketing at a leading German organic brand
- Emotional mission statement video for Wheaty
- Geomarketing campaign to support retail product launch
- Seasonal vegan BBQ social campaign
- Social media advertising for an online shop
- Storytelling initiative at Wheaty
- Created Design Guidelines and Product Packagings for Wheaty
- AD & post-production for AI product 'photography'
- Created a Design System for a Sustainable Organic Concept Deli
- An illustrated world for a sub-brand of vegan snacks
- Idiomatic brand relaunch in the food industry
- Visual identity for an art project