OPS-1180: Meta followups

[carlosabadia]

No description provided.

[linear]

OPS-1180 SEO-optimize comparison/migration pages (meta descriptions + FAQ schemas)

[greptile-apps]

Greptile Summary

This PR improves SEO metadata across the site by updating meta descriptions on several pages (demo, databricks, finance, healthcare) with more specific, keyword-rich copy, and by enriching the structured data (JSON-LD) in pcweb/meta/meta.py. The Organization schema now includes a description and sameAs social profile links, and the pricing page JSON-LD is expanded from a single SoftwareApplication entity to a @graph containing both a SoftwareApplication and a Product with Offer entries.

• Structured data enhancement: Organization JSON-LD gains description and sameAs array referencing constants from pcweb/constants.py; pricing JSON-LD is restructured with a Product + Offers graph.
• Meta description updates: Six pages receive rewritten descriptions with stronger value propositions and more targeted keywords.
• Issue found: The Enterprise Offer in pricing_jsonld uses "price": "Custom", which is not a valid numeric value per schema.org guidelines and will fail Google's Rich Results validation.

Confidence Score: 4/5

• This PR is safe to merge with one structured data validation issue that should be addressed to avoid SEO degradation.
• Most changes are straightforward meta description text updates with no runtime risk. The one concern is the non-numeric "price": "Custom" in the pricing JSON-LD, which will cause Google's structured data validator to flag the Enterprise Offer as invalid. This won't break the site but may reduce SEO benefits from the structured data.
• pcweb/meta/meta.py — the Enterprise Offer's price field uses an invalid non-numeric value.

Important Files Changed

Filename	Overview
pcweb/meta/meta.py	Enhances Organization JSON-LD with description and sameAs social links; restructures pricing JSON-LD to include a Product with Offer entries, but the Enterprise offer uses an invalid non-numeric price value.
pcweb/pages/check_your_email_demo.py	Updates meta description to be more specific about the demo request confirmation flow.
pcweb/pages/databricks/databricks.py	Rewrites meta description to highlight specific Databricks integrations (SQL Warehouse, Unity Catalog, Genie AI).
pcweb/pages/demo/book_demo.py	Updates meta description for the demo booking page with more specific enterprise messaging.
pcweb/pages/meeting_successfully_booked.py	Refreshes meta description for the meeting confirmation page with a more engaging tone.
pcweb/pages/use_cases/finance/init.py	Updates meta description for the finance use case page with stronger value proposition language.
pcweb/pages/use_cases/healthcare/init.py	Updates meta description for the healthcare use case page with stronger value proposition and HIPAA compliance messaging.

Flowchart

%%{init: {'theme': 'neutral'}}%%
flowchart TD
    A[pcweb/meta/meta.py] -->|imports constants| B[pcweb/constants.py]
    A -->|website_organization_jsonld| C[Organization JSON-LD]
    A -->|pricing_jsonld| D[Pricing JSON-LD]
    C -->|new fields| E["description + sameAs links\n(GITHUB_URL, TWITTER_URL,\nDISCORD_URL, LINKEDIN_URL, FORUM_URL)"]
    D -->|restructured to @graph| F["SoftwareApplication + Product"]
    F --> G["Offer: Free (price: 0)"]
    F --> H["Offer: Enterprise (price: Custom ⚠️)"]
    I[Page files] -->|updated description strings| J[Meta descriptions]
    I --- K[check_your_email_demo.py]
    I --- L[databricks.py]
    I --- M[book_demo.py]
    I --- N[meeting_successfully_booked.py]
    I --- O[finance/__init__.py]
    I --- P[healthcare/__init__.py]

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_{Last reviewed commit: 42d660a}