Claude Code Copywriting Skills

Five free Claude Code skills for direct response copywriting — sales pages, Meta ads, landing pages, copy reviews, and compliance checking. Built on 40+ years of direct-response experience and $523M+ in tracked campaign results.

Created by Rob Palmer — robpalmer.com

The full write-up, install walkthrough, and per-skill background lives at: https://robpalmer.com/blog/claude-code-copywriting-skills

The skills

Skill	What it does
direct-response-copy/	Write sales pages, VSLs, emails, headlines, CTAs — anything persuasive. Frameworks from Schwartz, Halbert, Ogilvy, Caples, Sugarman, Collier.
ad-copy/	Write high-converting Meta (Facebook + Instagram) ad copy: primary text, headlines, UGC scripts, video ads.
landing-page-copy/	Write short-form bridge pages and pre-sell landers that sit between ads and VSLs/offers.
copychief/	Review sales copy the way a senior creative director would — line-by-line, with specific rewrites.
compliance-checker/	Audit ads, landing pages, VSLs, and emails against Meta/Facebook, Google, TikTok, YouTube, and ClickBank policies.

Install

Pick the skills you want. For each, copy the folder into your project's .claude/skills/ directory:

git clone https://github.com/robpalmer99/claude-code-copywriting-skills.git
cp -r claude-code-copywriting-skills/direct-response-copy /path/to/your/project/.claude/skills/
cp -r claude-code-copywriting-skills/ad-copy             /path/to/your/project/.claude/skills/
# ...etc

Or copy individual SKILL.md files (and their references/ folders, where present) by hand.

Claude Code auto-detects skills from .claude/skills/. The description in each SKILL.md's YAML frontmatter triggers the skill automatically when you ask Claude something matching its purpose.

The ad-copy and compliance-checker skills also include reference files (references/meta-ad-specs.md and references/trigger-words.md). Keep those alongside SKILL.md inside each skill folder — the skill reads them automatically.

Workflow

These skills are designed to chain:

1. Draft with direct-response-copy (long-form) or ad-copy (Meta ads) or landing-page-copy (bridge pages)
2. Review with copychief — line-level feedback with specific rewrites
3. Comply with compliance-checker before submitting paid ads

License

CC-BY-4.0 — see LICENSE.

You can use, modify, and redistribute freely. Attribution is the only ask: link back to robpalmer.com/blog/claude-code-copywriting-skills when you share or adapt these.

Contact

• Site: robpalmer.com
• Email: rob@gofreelance.com

If these skills help you write copy that converts or scale a winning campaign, a link back to the blog post is the only thing I ask.