Outbound OS — Signal-Based GTM System by VectorLabs Pro

CLI-first outbound engine. Find leads, enrich them, qualify them, run campaigns — all from your terminal, with AI doing the work.

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Built on YALC

This project is built on top of YALC — The Open-Source GTM Operating System by Othmane Khadri, used under the MIT License.

Outbound OS extends YALC's CLI engine with:

• VectorLabs Pro's signal-based outbound methodology
• Custom playbooks (GTM Triangle, CAB-P matrix, 10 Ciblages, signal frameworks)
• Messaging systems (ATL / BTL, cold email frameworks, personalization)
• Sequence templates from real client campaigns

All credit for the underlying engine, CLI, database architecture, and provider integrations goes to Othmane Khadri. Go star YALC.

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What This Does

Outbound OS is a terminal-based GTM engineer assistant. You describe what you want in plain English, and it runs the workflow — ICP research, signal scraping, lead qualification, campaign creation, personalized outreach.

It's built for signal-based outbound: finding the right prospects at the right moment, not spraying a cold list.

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Quick Start

git clone https://github.com/salim-ship-it/outbound-os.git
cd outbound-os
pnpm install
pnpm link --global

outbound-os start

The start command walks you through 4 steps:

1. Environment — API keys (Anthropic required; Crustdata, Unipile, Firecrawl, Notion optional)
2. Company Context — ICP, pain points, competitors, voice
3. Framework — Claude synthesizes positioning, segments, signals
4. Goals & Config — qualification rules, outreach templates, search queries

After Setup

# Qualify leads from a CSV
outbound-os leads:qualify --source csv --input data/leads/sample.csv --dry-run

# Create a campaign
outbound-os campaign:create --title "Q2 Outbound" --hypothesis "VP Eng responds to pain-point messaging"

# Track campaign progress
outbound-os campaign:track --dry-run

# Natural language orchestration
outbound-os orchestrate "find 10 companies matching my ICP"

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Features at a Glance

• Built-in skills — qualify, scrape, campaign, orchestrate, personalize, competitive-intel
• Provider integrations — Unipile, Crustdata, Firecrawl, Notion, FullEnrich, Instantly
• Multi-channel campaigns — LinkedIn + Email with A/B variant testing
• Intelligence store — learns from every campaign outcome
• Statistical significance — chi-squared testing for variant winners
• Campaign dashboard — real-time analytics, funnel views, Claude Q&A
• Rate limiting — DB-backed token bucket on all external sends
• Outbound validation — every message checked before send
• Background agents — launchd integration for automated tracking
• Natural language orchestration — describe what you want, it plans the workflow

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VectorLabs Pro Extensions

On top of the YALC engine, Outbound OS adds our proprietary playbooks:

Strategy layer

• GTM Triangle — positioning + ICP + channel fit
• CAB-P Matrix — Characteristics, Advantages, Benefits, Pains
• Signal-based targeting — hiring, funding, tech change, new role signals
• 10 Ciblages — 10-campaign framework per client

Execution layer

• ATL / BTL messaging — above-the-line broadcast + below-the-line 1:1
• Cold email frameworks — tested sequences from real campaigns
• Enrichment waterfall — Prospeo → Findymail → Hunter
• Personalization variables — proven tokens that lift reply rates

Full playbooks in playbooks/ (to be imported from vectorlabs-os).

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Prerequisites

• Node 18+
• pnpm (npm install -g pnpm)
• Anthropic API key (minimum)
• Optional: Crustdata, Unipile, Firecrawl, Notion, FullEnrich, Instantly keys

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Philosophy

• CLI over UI — your terminal is faster than any dashboard
• Signals over spray — timing beats volume
• Intelligence compounds — every campaign teaches the next one

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License

MIT — © Othmane Khadri (YALC foundation) & © 2026 Salim Sraj / VectorLabs Pro (extensions).

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Built by VectorLabs Pro on the shoulders of Othmane Khadri's YALC.