Clarity is a design decision.

I'm a client-facing UX designer and digital strategist who turns ambiguous business and user needs into scalable, polished digital solutions. I'm at my best at the messy front of a project — the workshops, the research, the "we're not even sure what the problem is yet" — and in the craft of shaping all of it into experiences that are clear and accessible.

Today I'm a Solutions Engineer at Elcano, sitting between people and powerful systems — designing the workflows, interfaces, and journeys that make complex programmatic-AdTech tooling feel approachable, trustworthy, and human. And I'm increasingly designing with AI: explore the solution space faster, and prototype improvements that used to take weeks.

• 🧭 Lead UX strategy end to end — client strategy sessions, workshops, and requirements gathering that move a project from ambiguity → defined solution → launch → optimization.
• 🔄 Modernize workflows & platforms — Improving usability, content governance, and the internal/external workflows around it.
• 🗺️ Architect information & flows — redesigning IA and user flows to streamline content creation and surface the KPIs that matter
• 🎨 Build design systems & prototypes — wireframes, visual design, and design libraries that keep products consistent and teams fast.
• 🤖 Design with AI — applying AI tools to synthesize research, ideate solutions, and prototype workflow improvements, with a growing focus on AI-ompting.
• 🤝 Align cross-functional teams — bringing sales, design, and implementation to one shared definition of "done," from concept through post-launch