deeperthanskin-relaunch

🌐 Live Site (Storefront)
https://smashpro-digital.github.io/deeperthanskin-storefront/

🚀 Relaunch Preview (Early Access / Campaign)
https://smashpro-digital.github.io/deeperthanskin-relaunch

---

A premium relaunch landing page for Deeper Than Skin, created to support the brand’s transition away from Shopify and toward a wellness-first focus.

The relaunch experience emphasizes internal health, intentional self-care, and a curated return of select skincare essentials, while the storefront represents the brand’s evolving long-term digital presence.

This project is deployed via GitHub Pages and serves as a high-polish, campaign-style entry point designed to capture early interest ahead of the full storefront expansion.

---

🧭 Project Structure & Intent

This project is intentionally separated into two related but distinct experiences:

• Storefront (deeperthanskin-storefront)
  The primary public-facing site representing the brand’s ongoing digital presence.

• Relaunch Landing Page (deeperthanskin-relaunch)
  A time-bound, conversion-focused microsite used for:

  • Early access signups
  • Brand repositioning
  • Pre-launch engagement
  • Campaign-driven traffic

This separation allows the relaunch experience to be retired or evolved independently without disrupting the core storefront.

---

🖼️ Complete Render Mock-up

Below is a full render preview of the relaunch landing page experience:

Note: This preview reflects the live GitHub Pages deployment across desktop and mobile viewports.

---

✨ What the Relaunch Site Includes

• Wellness-first hero messaging
• Launch countdown timer (auto-updates at go-live)
• Early access / waitlist email capture
• Owner-protected CSV export for waitlist entries
• Subtle motion and reveal-on-scroll animations
• Mobile-first, responsive layout
• SEO and Open Graph metadata for social sharing
• Clean, accessible UI components
• GitHub Pages–friendly static deployment

---

🛠️ Tech & Deployment

• HTML / CSS / Vanilla JavaScript
• GitHub Pages hosting
• No framework or build dependencies
• Optimized for performance, accessibility, and longevity
• Designed to work seamlessly with server-side APIs for waitlist and email handling

---

🧠 Project Context

The relaunch landing page acts as a controlled front door while Deeper Than Skin prepares a redesigned storefront and expanded wellness catalog across web and mobile.

This repository is also intended to function as a reference implementation for future SmashPro Digital landing page and pre-launch projects.

---

🤝 Built By

Built with care by
SmashPro Digital

Product Strategy • UX/UI Design • Web & Mobile Engineering