Piwik has already gained significant popularity thanks to its robust data control and strong privacy compliance. It’s a reliable alternative to common analytics tools like Google Analytics 4 (GA4) or Mixpanel. With to Piwik Pro Tag, you can easily integrate Piwik into your server-side Google Tag Manager. The integration of Piwik Pro into the server will bring a lot of benefits compared to client-side:
- More accurate data - The tag is independent of third-party cookies, so any limitation (like ad blockers or browser restrictions) won’t affect the data you collect.
- Higher data security - You control all the data that is being collected from your website visitors, helping ensure compliance with data protection laws like GDPR.
- Faster website load - Server-side tracking eliminates the need for JavaScript tracking code on your site, which can slow down page load times. Removing this code can improve load speed by up to 72%.
The Piwik Pro Tag for GTM Server Side is developed and maintained by Stape Team under the Apache 2.0 license.