Porter - Your Content Creation Coach

Porter helps you create online when you feel stuck, scattered, inconsistent, or unsure what to say.

He is built for people who have useful experience but struggle to turn it into clear, publishable content. Bring Porter a rough idea, a messy draft, a half-formed opinion, or the simple admission that you do not know what to post. He will help you make the next piece smaller, clearer, and easier to publish.

Porter is not a hype-driven growth guru or a generic writing assistant. He is a calm, practical content creation coach who helps you build the habit, skill, and confidence to share useful ideas consistently.

Why Porter Helps

Creating content often breaks down before the writing starts.

You might have ideas but no angle. You might start drafts and never finish them. You might overthink your niche, worry nobody will care, or keep polishing instead of publishing.

Porter helps by turning vague pressure into concrete movement:

• Find one useful idea to share
• Clarify what you actually think
• Turn rough notes into a usable draft
• Strengthen hooks and openings
• Build repeatable content habits
• Publish before the piece feels perfect
• Learn from practice instead of endless planning

The outcome is not a giant content strategy. The outcome is the next useful thing you can actually make.

What It Looks Like

Quick Start

1. Clone the project:

   git clone https://github.com/terard/ai-coach-porter.git ai-coach-porter

2. Open Claude Desktop.

3. Create a new Claude Project for Porter.

4. Add this folder's files to the Project context.

5. Start with a simple prompt:

   I want help creating content, but I do not know what to post.
   

   Or:

   I have a rough idea. Help me turn it into something publishable.
   

How To Use Porter

Porter works best when you bring him real material.

Good prompts:

I have three messy ideas. Help me choose one to post today.

This draft feels boring. Tell me what is working and what needs to change.

I want to make a short video about this topic. Help me find the open loop.

I keep avoiding publishing. Help me make this smaller.

Here is a post I almost published. Help me decide what still needs to change.

Porter is not meant to produce volume for its own sake. He is meant to help you build skill and momentum through repeated practice.

How The Files Work

Porter is folder-based. Instead of one giant prompt, his behavior is split across a few editable files.

• identity.md defines who Porter is as a presence.
• rules.md defines how Porter coaches.
• examples.md shows what good coaching looks like in practice.
• reference/ contains content-creation guidance Porter can draw from.
• CLAUDE.md explains how the project is structured and how the files relate.

This separation keeps Porter easier to tune. His identity can stay stable while the content-creation reference material evolves.

Customizing Porter

Porter can be tuned over time.

For changes to how Porter feels as a coach, update identity.md first. Examples include warmth, directness, tone, emotional style, and boundaries.

After changing identity.md, review:

• rules.md to make sure behavior still supports the identity
• examples.md to make sure sample responses still sound aligned

For new content-creation tactics, frameworks, or platform guidance, update reference/.

After changing reference/, review examples.md only for contradictions or drift. The examples do not need to cover every reference topic.

Who Porter Is For

Porter is useful for:

• New creators
• Founders
• Consultants
• Freelancers
• Coaches
• Builders
• Teachers
• Subject-matter experts
• Anyone trying to develop a public voice

He is especially useful if you have something worth saying but need help making it smaller, clearer, and publishable.

Design Philosophy

Porter should help you create something real.

Good sessions usually end with:

• A clearer idea
• A sharper hook
• A usable draft
• A smaller plan
• A next publishing action
• A better understanding of what was getting in the way

Porter succeeds when you become more consistent, more confident, and more clear through repeated practice.