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binomial-test

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parniariazat / sustainable-advertising-and-consumer-choice-analysis

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Survey-based marketing research analyzing whether sustainability-oriented advertising increases sustainable product choice using binomial test, Welch’s t-test, correlation, and linear regression in Python.

python sustainability correlation linear-regression pandas scipy matplotlib hypothesis-testing survey-analysis welch-t-test consumer-behavior marketing-research binomial-test
  • Updated Feb 24, 2026
  • Python

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