Affinity-based consumer segmentation analysis linking product attributes to distinct customer personas, with strategic implications for pricing, positioning, and portfolio design.
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Updated
Feb 23, 2026 - Jupyter Notebook
Affinity-based consumer segmentation analysis linking product attributes to distinct customer personas, with strategic implications for pricing, positioning, and portfolio design.
End-to-end motor insurance analytics project using a two-stage (hurdle) modeling approach to predict claim occurrence and claim severity. Combines business analysis, machine learning, and risk insights to support underwriting, pricing, and claims optimization in General (P&C) Insurance.
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