Per-city Marketing Mixed Model (NCA + PCA + SARIMA + Hierarchical Bayesian + latent-class). 19-sheet workbook with full methodology. Anonymized.
portfolio principal-component-analysis mmm marketing-analytics marketing-mix-modeling sarima anonymized difference-in-differences latent-class-analysis price-elasticity hierarchical-bayesian non-linear-component-analysis
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Updated
Jul 1, 2026