Alta & Baixa – Typographic Culture Magazine

• Website - https://ze-antunes.github.io/alta-baixa/

📖 Project Overview

Alta & Baixa is a typographic culture magazine developed as part of the Editorial Laboratory course in the Master's in Design and Multimedia at the University of Coimbra. This project aimed to create the first issue of the magazine, both in print and web versions.

The magazine explores typography in a broad cultural context, reflecting on its history, applications, and influence across different mediums. It merges academic and journalistic sources to create an eclectic and insightful perspective on typography.

✨ Concept & Vision

Alta & Baixa is designed to:

• Investigate and discuss typography beyond the technical aspects, highlighting its cultural significance.
• Combine historical and contemporary content, ensuring a dynamic and relevant perspective.
• Balance design and content, emphasizing the importance of structure and readability.
• Adapt across print and digital media, maintaining a coherent identity while exploring different visual possibilities.

📌 Structure & Content

The magazine follows a structured yet flexible editorial grid:

• Cover
  • Alta & Baixa – Revista de Cultura Tipográfica
  • Issue #1 / Coimbra, Portugal / Quarterly / Spring 2022
• Index
• Editorial
  • Introduction to the magazine’s mission and vision
• Feature Articles
  • Thirteen Ways of Looking at a Typeface – Michael Bierut
  • Absence in Design is Very Important – Karel Martens
• Visual & Typographic Experiments
  • Graphic and typographic explorations
• Colophon
  • Production details and credits

🖋️ Print Edition

• Format: Custom A4 (210mm x 250mm)
• Color Scheme: Two-color printing (green and black)

🌐 Web Edition

• Landing Page: Designed to reflect the structure of the print version
• Interactive Features: Typography-focused animations and user interaction

🎨 Promotional Materials

• Poster:
  • Alta & Baixa – Revista de Cultura Tipográfica – Coimbra, 2021
  • Print version: 50 x 70 cm
  • Digital/Motion version: Adapted for social media (e.g., 1080 x 1350 for Facebook Ads)

🎓 Academic Context

• Course: Editorial Laboratory – Master's in Design and Multimedia
• Institution: Faculty of Science and Technology, University of Coimbra - FCTUC
• Professor: Artur Rebelo
• Team:
  • Ana Inês
  • José Antunes
  • Thomas Fresco

📷 Project Images

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🖋 Alta & Baixa is a creative exploration of typographic culture, bridging the past and future of design.